Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Summary of Job:
The Sr. Manager, Hospitality Marketing – Business Strategy, Branded & Managed Properties is responsible for driving strategy and execution to achieve the North American lodging business strategies and goals. The ideal candidate is an influential leader who has experience developing talent. They are both data-driven and creative, skilled in analytical investigation and insights as well as leading creative campaign development and execution. This candidate has experience in Product and Brand Marketing and has been in previous roles where they were accountable for driving marketing return on investment and revenue targets.
This individual should have a proven track record demonstrating drive, ambition, business acumen, and emotional intelligence. They are a creative and critical problem solver and have demonstrated skill and comfort leading through influence. The position requires the ability to use data and insights in order to provide measurable recommendations in a concise and persuasive manner to cross-functional business partners.
This person will deliver data and insights that will then lead and inform the strategy, creation and execution of yearly go-to-market campaign calendars. They will be responsible for managing and developing three direct reports, as well as serving as a leader within the Hospitality Marketing team and Marketing department. The ideal candidate will have exposure to different types of projects and be responsible for delivering results on-time in a very agile and fast-paced environment.
Job Specifications:
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Outlet: Corporate
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The budgeted range starts at $93,000 - $126,000 + annual bonus. Actual pay will be adjusted based on experience
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Shift & Schedule Availability: Full Time, Year Round
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Other Specifics: Hybrid / Remote
Essential Job Responsibilities:
- Develop and execute against a data-driven campaign and sale strategy in support of enterprise lodging initiatives, as well as plan and support strategy marketing plans for Vail Resorts managed properties.
- Partner with omni-channel and resort marketing teams to execute go-to-market plans and deliverables within key time periods.
- Actively monitors and reports on key performance indicators and business results, identifies key drivers of performance, optimizes tactics where needed, and articulates results to various stakeholders.
- Develops and manages marketing budgets and forecasts with excellence.
- Leads team members responsible for creating targeted and personalized content and messaging to deploy against complex guest segments and contact strategies.
- Partner with Revenue Management, Analytics, Group sales, and Channel teams to provide actionable insights for go-to-market planning and execution.
- Demonstrate success working with large data sets, developing tools for streamlined analysis, and creating reports that succinctly summarize complex concepts.
- Lead a team of 3 individuals in day-to-day responsibilities, coaching, career development, etc.
Job Requirements:
- Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
- 6-8 years marketing experience, preferably in travel or hospitality industries; experience working in a multi-location and/or corporate matrixed environment. Experience in managing relationships across Hotel Ownership groups a plus.
- 3+ years direct supervisory experience.
- High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.
Other Requirements:
- Confident, collaborative leader who is able to function effectively in a matrixed environment by successfully leading through influence.
- Pursues work with energy and drive.
- Adept at assessing and utilizing business data to identify needs and capitalize on opportunities.
- Must have excellent interpersonal skills and a positive attitude, with the ability to be nimble in a fast-paced environment.
- Comfortable interacting with individuals at all levels of the organization.
- Works independently, takes the initiative and has the desire to achieve.
- Possesses good judgment, and is conscientious and trustworthy.
- Some travel required to different lodging properties.
The expected Total Compensation for this role is $93,000 - $126,000 + annual bonus. Individual compensation decisions are based on a variety of factors.
Job Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
Full Time roles are eligible for the above, plus:
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 509088
Reference Date: 06/11/2025
Job Code Function: Marketing
