Senior Communications Manager, Global Media Relations; Brand Comms

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Senior Communications Manager, Global Media Relations; Brand Comms

As a leading mountain resort operator with 42 resorts in fifteen states and four countries, Vail Resorts is on a mission to create an Experience of a Lifetime for our guests. The Communications Team manages strategic communications, PR, content creation, influencer and social media to promote Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them, the Epic Pass. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team.

We are seeking a dynamic, strategic, and results-driven Senior Communications Manager of Global Media Relations to elevate our brand narrative, grow our earned media footprint and promote Vail Resorts’ portfolio of resorts and Epic Pass across national and international markets. This role will lead the development and execution of integrated communications strategies that drive awareness and brand affinity for Vail Resorts’ mountains and its suite of products and services—including Epic Pass, Epic Australia Pass, Hospitality, Food & Beverage, Ski & Ride School and My Epic Gear. This position will report to the Director of Global Media Relations.

As a senior leader, this position will be a key driver of high-impact storytelling, integrated campaign development, and proactive media engagement across a diverse global media landscape. This position will also play a vital role in cultivating cross-functional alignment and managing agency partnerships to maximize earned media performance across core markets.

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually.

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees who live within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Responsibilities

• Responsible for earned media strategies and public relations campaigns for Vail Resorts’ Mountain destinations and Epic Pass, proactively shaping narratives and driving coverage in targeted outlets
• Lead earned media efforts and holistic storytelling for a variety of lines of business including Epic Pass, Epic Australia Pass, Hospitality, Ski and Ride School, Food & Beverage, My Epic Gear and more
• Support end-to-end development, implementation and ongoing management of earned media affiliate partners. Support with the program strategy and frameworks, managing partnerships and ensuring the successful achievement of program objectives.
• Manage and maintain positive stakeholder relationships internally and externally, including overseeing day-to-day collaboration with Public Relations agencies in national and international markets and ensuring alignment on KPI messaging and strategy
• Secure compelling story angles across a variety of media, from traditional print and broadcast to online and emerging channels via creative and strategic pitching; manage external-facing communications materials including press releases, pitches, fact sheets, talking points, media backgrounders and more
• Support Enterprise Media Hosting, offering KPI outlets curated, first-hand experiences across the mountain resort portfolio that results in strategic storytelling
• Perform competitive analysis, industry research, and continually assess and implement best practices and KPIs in a consistently changing landscape
• Work with internal teams to support cross-functional projects including close collaboration with the full communications team to stay updated on upcoming news, media hosting, and more for streamlined and strategic media relations efforts
• Cultivate relationships with key national and international media to maximize story opportunities
• Manage national and international media tours and facilitate interviews with functional experts, providing appropriate messaging and preparation
• Lead reporting efforts; develop, monitor, track and analyze appropriate metrics to evaluate external communications performance; effectively help support this analysis to key stakeholders and proactively develop strategic recommendations for adjusting future efforts based on those results

Qualifications

• Bachelor’s Degree in related field
• 7+ years of public relations experience in related field required; PR agency experience preferred
• 2+ years of affiliate marketing experience required
• Strong knowledge of current earned media best practices, tools and analytics
• Established media relationships to leverage on behalf of the company with proven track-record of securing media coverage
• Excellent written and verbal communication skills with knowledge of AP style
• Proficiency with media tools (Cision, PR Newswire, MuckRack, Meltwater)
• Ability to organize details and complete projects in a timely manner
• Proficiency with Microsoft suite (Word, Excel, PowerPoint, Outlook, Teams)
• Knowledge of the ski/snowboard industry a plus
• Willingness to travel

The expected Total Compensation for this role is $90,000 - $120,000. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Employees can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  509656
Reference Date: 07/09/2025 
Job Code Function: Communications