Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
We are seeking a strategic and detail-oriented Sr. Specialist, Social Media Boosting to lead the amplification of organic and influencer content across Meta, TikTok and LinkedIn. This role owns the end-to-end boosting process—from identifying high-performing brand and influencer content to executing paid amplification, managing pacing, refining audience strategy, and optimizing performance through data-driven insights—all in support of performance-driven decision-making and strategic storytelling.
Reporting to the Manager, Enterprise Organic Social Media Strategy & Analytics, this individual will also collaborate cross-functionally with platform partners, regional communications & social media teams, and Enterprise channel leads to ensure amplification efforts are aligned with business priorities and deliver\ measurable impact.
Job Specifications:
- Starting Wage: $60,000.00 - $70,000.00
- Employment Type: Year Round
- Shift Type: Full Time hours available
- Housing Availability: No
Job Responsibilities:
• Own the boosting strategy and day-to-day execution of organic and influencer content across Meta,TikTok, and LinkedIn
• Partner with organic social team to identify top-performing content for paid amplification
• Partner with Enterprise influencer team to execute paid amplification of content across Meta and TikTok for paid influencer programs
• Manage audience targeting, bidding, and budget pacing to maximize reach, engagement, and cost efficiency
• Ensure content boosting complies with platform policies, usage rights, and brand guidelines
• Develop and deliver regular performance reporting across business lines, including insights and optimization recommendations
• Continuously optimize boosting campaigns through A/B testing, creative and audience refinements, and timing strategies
• Stay current on platform updates, algorithm changes, and best practices in both organic amplification and influencer boosting
• Collaborate with external vendors and platform partners (e.g., Meta, TikTok, Sprout Social) to improve tools and processes
• Document and maintain internal boosting guidelines, workflows, and performance benchmarks
• Streamline campaign setup and execution processes to increase efficiency and scale across content types
• Provide training and guidance to internal teams on the value of amplification and key success drivers
• Adapt to shifting priorities and business needs while maintaining high executional standards
• Consistently seek professional development and feedback to grow as a subject matter expert
• Other duties as assigned
Job Qualifications:
• BA or equivalent experience in marketing, advertising, communications, or a related field
• 3–4 years of hands-on experience managing paid social campaigns on Meta and TikTok, including influencer content boosting
• Experience collaborating with influencer marketing teams and managing paid usage of creator content preferred Strong knowledge of campaign setup, audience targeting, pacing, bidding, and performance metrics
• Analytical mindset with experience in performance reporting, data interpretation, and optimization
• Proficiency in Excel or Google Sheets and familiarity with platforms like Meta Ads Manager, TikTok Business Center, and Sprout Social
• Clear and effective communication skills with the ability to translate performance insights across teams
• Exceptional organizational skills and attention to detail, with the ability to manage multiple priorities
• Proactive, self-motivated, and comfortable working in a fast-paced environment
• Passion for social media, paid amplification, creator marketing, and performance storytelling
The expected Total Compensation for this role is $60,000.00 - $70,000.00. Individual compensation decisions are based on a variety of factors.
Job Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
Full Time roles are eligible for the above, plus:
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 509336
Reference Date: 07/02/2025
Job Code Function: Communications
