Senior Specialist, Relationship Marketing

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

The Senior Specialist, Relationship Marketing role drives the execution and optimization of multi-channel guest communications, including email, SMS, push, and direct mail with focus on the Guest engagement and lifecycle experience. This role focuses on end-to-end campaign management - executing with excellence and collaborating cross-functionally to bring lifecycle, guest experience and promotional marketing efforts to life. 

This individual brings hands-on experience with marketing platforms, a data-informed mindset, and strong attention to detail to drive timely, accurate, and performance-driven campaigns. The ideal candidate thrives in a fast-paced environment and brings curiosity and a desire to grow within the Relationship Marketing team.

This role is a key executional partner in bringing our guest communications to life. With hands-on access to campaign tools, guest data, and performance insights, you'll play a pivotal role in crafting experiences that drive retention and engagement. It's a great opportunity to deepen your lifecycle marketing skills while growing toward leadership opportunities in the future.

Job Specifications:

• Starting Wage: $56,485.00 - $77,427.41
• Employment Type: Year Round
• Shift Type: Full Time hours available
• Housing Availability: No

Job Responsibilities: 

Lifecycle Campaign Execution & Optimization 

• Execute cross-channel campaigns (email, SMS, push, direct mail) from creative briefs to deployment, including QA, scheduling and analyzing performance 
• Partner with cross-functional teams to drive the execution of guest-first lifecycle journeys using behavioral and transactional triggers 
• Maintain campaign calendars and workback schedules in partnership with cross-functional teams 
• Implement test-and-learn strategies (A/B, multivariate) to optimize subject lines, offers, cadence, audience and creative 

Data & Analytics Ownership 

• Build and maintain reporting and dashboards for key KPIs (e.g., open/click/conversion, revenue per send, deliverability, unsubscribes) 
• Analyze campaign insights to identify opportunities for improvement and scalability 
• Support seasonal recaps and ad-hoc reporting needs 
• Monitor pacing and flag any anomalies or issues across campaign performance 

Technical & Platform Execution 

• Execute audience segmentation and targeting using CDP and enterprise tools 

• Build and QA campaigns with executional excellence 

• Stay current on evolving platform features and help apply best practices in day-to-day execution  

Strategic Collaboration & Process Ownership 

• Support stakeholder needs across multiple businesses (Pass, Resort, Ski School, My Epic Gear, Hospitality, Rentals) 
• Build and manage campaign timelines, workback schedules, and stakeholder reviews 
• Serve as channel health champion by tracking performance and flagging optimization needs 
• Participate in brainstorming strategic initiatives including guest lifecycle journey development, segmentation models, and elevating the guest experience  

Job Requirements:

• 3+ years of digital marketing experience (CRM or lifecycle marketing preferred) 
• Familiar with cross-channel marketing (email, SMS, push) and direct campaign ownership 
• Demonstrated analytical and reporting skills using tools like Tableau, Adobe Analytics, or similar 
• Proficiency in marketing platforms and tools (e.g., Salesforce, Iterable, Adobe, Mailgun or similar) 
• Detail-oriented and organized with the ability to manage multiple timelines simultaneously 
• Understanding of compliance requirements (e.g., CAN-SPAM, TCPA, GDPR/CASL) 

Preferred:

• Working knowledge of SQL or audience query logic 

• Familiarity with agile workflows, Jira/Asana, and sprint-based processes 

• Experience optimizing automated lifecycle journeys, win-back and retention campaigns 

• Experience with scripting languages or conditional logic 

• Bachelor's degree in marketing, business, or related field—or comparable experience 

The expected Total Compensation for this role is $56,485.00 - $77,427.41. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  509331
Reference Date: 07/02/2025 
Job Code Function: Marketing