Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
Vail Resorts is seeking an experienced Senior Paid Media Specialist to join our Omni-Channel Marketing team in Broomfield, Colorado. This role is critical to developing and executing paid media strategies that drive results across both Brand and Performance campaigns, supporting multiple lines of business. The Senior Paid Media Specialist will lead end-to-end paid media planning and execution across a diverse mix of channels, including display, native, video, social, OOH, and emerging platforms. This role requires a data-driven mindset, strong analytical skills, and close cross- functional collaboration to optimize performance, increase brand awareness, and drive customer acquisition.
Job Specifications:
- Starting Wage: $63,431.73 - $85,359.15
- Employment Type: Year Round
- Shift Type: Full Time
- Minimum Age: At least 18 years of age
- Housing Availability: No
Job Responsibilities:
- Partner with agencies and internal stakeholders to develop paid media strategies aligned with business objectives and performance goals
- Support budget allocation, media mix optimization, and KPI planning to drive growth
- Collaborate with Activation teams to monitor performance, deliver reporting, and identify optimization opportunities across Brand and Performance campaigns
- Build and manage stakeholder relationships, providing clear communication on media plans, performance, and recommendations
- Identify and execute testing initiatives (e.g., brand lift, incrementality, creative testing) to generate actionable insights
- Partner with Audience and Stakeholder teams to develop full-funnel targeting strategies
- Stay current on platform capabilities, industry trends, attribution approaches, and best practices across paid media channels
- Proactively recommend improvements to campaign setup, measurement, and go-to-market processes
- Build strong cross-functional partnerships across Business teams, Creative, Analytics, Communications, Marketing Operations, and external agencies
Job Requirements:
- Strong understanding of the programmatic, social and search media landscapes
- BA or equivalent with emphasis on coursework in marketing, advertising, or paid media a plus
- 2-4 years of Paid Media experience, proven experience managing multi- channel digital advertising campaigns with significant budgets.
- Ability to easily transition from high level strategic thinking to creative and detailed execution.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- A self-motivated drive to learn & strong openness to feedback.
- Organizational prowess to track a high volume of deliverables and priorities.
- Ability to analyze raw data and formulate insights to tell a meaningful story to stakeholders
- Excellent interpersonal and relationship management skills
- Strong verbal, written communication and presenting skills.
- Outstanding attention to detail and demonstrated critical thinking ability.
- Proficiency in Microsoft Excel and PowerPoint
- Hands on experience in the following tools a plus: Tableau, Smartly, Meta, The Trade Desk, Innovid, Google Ads, Jira
The expected Total Compensation for this role is $63,431.73 - $85,359.15. Individual compensation decisions are based on a variety of factors.
Job Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
Full Time roles are eligible for the above, plus:
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 514211
Reference Date: 04/05/2026
Job Code Function: Media
