Senior Manager of Company Communications

Date:  Jun 19, 2024

Broomfield, CO, US

Company:  Vail Resorts Corporate
Shift Type:  Year Round


Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!


Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).


Job Summary:

We are seeking a talented Senior Manager of Company Communications to lead storytelling and PR campaigns to build awareness and understanding of our business and our values-driven work. In collaboration with colleagues from across the business, you will craft messaging, build PR strategies, and advise leadership on a variety of complex announcements and initiatives. Reporting to the Director of Corporate Communications, this is a high impact role with lots of opportunity to think creatively and tell important stories. This role also serves as a leader on the company communications team, which oversees external PR and employee communications.

The ideal candidate is an agile and highly motivated, well-seasoned communications professional that possesses sound judgment and impeccable writing skills. This position offers an incredible opportunity to create highly impactful executive communications for one of the largest players in the Travel + Leisure space. This role will also guide the continued establishment of our Company Communications team, standardizing process, building templates, formalizing messaging, and more.


You will play a leadership role on the Communications team, a central function responsible for promoting Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them, the Epic Pass. As the supervisor of a PR Manager, you will be expected to develop strong leaders through coaching and professional development.


Job Specifications:

  • Outlet: Hybrid: Broomfield
  • Expected Pay Range: $89,100.00 - $120,000.00 + annual bonus 
  • Shift & Schedule Availability: Full Time / Year Round
  • Skill Level: Advanced


Job Responsibilities:

  • Proactive strategy setting and storytelling to identify and leverage key communication milestones and opportunities to drive awareness of our company’s values-driven work, including our Environmental and Social Responsibility work;
  • Serve as lead writer for senior executives, especially to internal audiences, including driving the creation and delivery of compelling, executive-level presentation materials (slides, scripts, messaging documents, and media briefs) for Vail Resorts’ senior leadership;
  • Apply superb organizational skills to the management of high-level communications opportunities and projects, both internally and externally;
  • Build powerful relationships with external media, and multiple internal partners across Vail Resorts including Public Affairs, HR, IT, Operations, all Marketing functions and other divisions to achieve business goals;
  • Serve as a leader in Public Affairs, HR, and Marketing, working closely with other leaders to achieve Vail Resorts’ strategic priorities;
  • Successfully manage complex, fast-moving and unexpected communications challenges;
  • Manage and support crisis communications, as needed, and
  • Consistently be striving to growth and develop yourself as a leader.  Be focused on unlocking the potential of our talent, including through the management of a direct report.
  • Other duties as assigned


Job Qualifications:

  • 8+ years of communications experience with proven experience in media relations, project management, and executive communications;
  • Bachelor’s degree in Journalism, English, Communications, or a related field;
  • Proven experience in process improvement, change management and overall operational excellence;
  • Ability to anticipate potential reputational issues and exercise high judgment, particularly in narrow timeframes;
  • Ability to translate complicated concepts into clear, compelling language for audiences ranging from key stakeholders to media to guests;
  • Outstanding attention to detail;
  • A highly collaborative approach that brings stakeholders along;
  • Ability to manage constantly changing priorities;
  • Demonstrated interpersonal skills and ability to deal effectively with people at all levels of the organization;
  • Ability to easily transition from high level strategic thinking to creative and detailed execution
  • Proven experience and success in leading and building effective teams;
  • Strong verbal and written communication and presenting skills.


The expected Total Compensation for this role is $89,100.00 - $120,000.00 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

  • Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development

Full Time roles are eligible for the above, plus:

  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
  • Free ski passes for dependents
  • Critical Illness and Accident plans


Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.


Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 


Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID  501209
Reference Date: 04/10/2024 
Job Code Function: Communications 
Job Type: Hybrid- Broomfield 

Nearest Major Market: Denver