Epic Pass Brand Marketing Director

Create Your Experience of a Lifetime!

Come work and play in the mountains!  Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons 
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan 
• Employee Assistance Program
• Excellent training and professional development
• Referral Program
   

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Job Summary:

This is a critical role for Vail Resorts, responsible for the Epic Pass brand. This individual will act as the Brand Leader on the Epic Pass team, partnering with Epic Pass Product leadership, to maximize guest acquisition and retention through Epic Pass products, programs, and distinctive brand positioning to achieve North American Pass sales targets and Epic Pass Brand goals. This leader will be responsible for establishing and building the team vision and collaborating with Resort Brand Marketing to develop the Vail Resorts enterprise brand-building approach.

Job Specifications:

• Outlet: Corporate / Hybrid - Broomfield
• The expected pay range is $135,000 - $150,000 + annual bonus + equity
• Shift Availability: Full Time

Job Responsibilities

Team Leadership

• Establish Epic Pass Brand Marketing team as thought leaders within the business
• Lead cross-functional relationship with Epic Pass Product Team and Creative Services department
• Drive Organizational Effectiveness
• Lead Priorities-setting
• Adapt and Deploy Brand Frameworks & Training

Talent - 4 team members

• Talent Acquisition
• Talent Development

Strategy

• Lead Epic Pass brand strategy in partnership with Product team (guest research, guest insights, competitive tracking, external inspiration, business trends, etc.)
• Lead Epic Pass creative strategy in partnership with Creative Services (brief development, creative effectiveness, testing, external inspiration, etc.)
• Responsible for defining Epic Pass product portfolio brand strategy (including regional and Whistler Blackcomb products)
• Key stakeholder / input in partnership with Product team on Guest segmentation

Financials + Annual Planning

• Partner with Product Team and Analytics to align on macro assumptions within Season Pass budget
• Drive Epic Pass insights roadmap and develop/harvest listening posts • Develop Epic Pass brand strategies and plans
• Develop and manage Ad production budget

Go-To-Market

• Develop annual Epic Pass Campaign Strategy
• Lead Epic Pass Go-To-Market creative development and execution
  • Partner with Product Team and Omni-channel leaders (Paid Media, Relationship Marketing, Digital, PR, Strategic Alliance, Business Operations) to develop Go-to-Market strategy
  • Develop holistic messaging framework
  • Tier 0 brief development
  • Tier 1, 2& 3 brief development and creative approval
• Manage internal and external agency relationships in partnership with Creative Services

The expected pay range is $135,000 - $150,000 + Annual Bonus & Equity. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  506995
Reference Date: 02/17/2025 
Job Code Function: Marketing