Director of Engineering, Guest Identity & Personalization

Date:  Feb 6, 2026
Location: 

Broomfield, CO, US

Company:  Vail Resorts Corporate
Shift Type:  Year Round

 

Create Your Experience of a Lifetime!

 

Come work and play in the mountains!  Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

 

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
 

Job Benefits

  • Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons 
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan 
  • Employee Assistance Program
  • Excellent training and professional development
  • Referral Program
     

Full Time roles are eligible for the above, plus:

  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
  • Free ski passes for dependents
  • Critical Illness and Accident plans

 

Job Summary:

We are looking for a visionary Director of Engineering to lead our Guest Identity & Personalization capabilities. This role is at the center of everything we do within the Guest Experience Technology team, and is responsible for bridging the gap between complex data architecture and seamless, high-impact guest experiences. You will lead an engineering organization dedicated to building and evolving the inner workings of our marketing engine, ensuring we know exactly who our guests are and how to talk to them across every single touchpoint. In addition to developing and enhancing the tooling, you and team are responsible for ensuring the technology and tooling supports the needs of the business and our key partners in the marketing organization.

 

Job Specifications:

  • Starting Wage: $165,000 - $180,000 + annual bonus + equity  
  • Employment Type: Year Round  
  • Shift Type: Full Time hours available 
  • Minimum Age: At least 18 years of age  
  • Housing Availability: No 
 

Job Responsibilities:

As the leader of this domain, you will oversee the development and ownership of a sophisticated MarTech ecosystem:

  • Identity Resolution & Guest Data: Direct the strategy for unifying disparate guest data points into a single, persistent identity. You’ll ensure identity resolution is robust, privacy-compliant, and accessible across all guest-facing channels.
  • MarTech Innovation: Lead the technical roadmap for our Customer Data Platform (CDP), Content Management System (CMS), and Digital Asset Management (DAM). You will ensure these platforms are not just operational, but integrated and cutting-edge.
  • Empowering Marketers: Oversee the creation of internal tools and intuitive interfaces. Your goal is to democratize data, allowing our marketing talent to orchestrate, personalize, and measure campaigns without needing a ticket for every change.
  • Omni-channel Orchestration: Drive the "irrigation" of personalized data. You will build the custom integrations and interfaces required to flow guest insights into any channel (email, web, app, or in-resort) for real-time, relevant messaging.
  • Team Leadership: Mentor and scale a high-performing engineering team, fostering a culture of technical excellence, rapid experimentation, and guest-centric thinking.


What You’ll Bring:

  • Engineering Excellence: Proven experience leading large-scale engineering teams, specifically within MarTech, AdTech, or Data Engineering.
  • Architectural Vision: Deep understanding of identity resolution, data integrity & democratization, and a vision for modern SaaS and API-first architectures. You know how to build systems that handle scale while maintaining low latency.
  • Product Mindset: You don't just build features; you build solutions. You understand the "why" behind marketing tactics and can translate them into technical requirements.
  • Collaboration: A track record of working closely with Marketing, Product, and other Engineering leaders to align technical roadmaps with business growth.
  • Strategic Agility: Experience managing build vs. buy decisions and navigating the complex vendor landscape of CDPs and CMSs.


Job Requirements:

  • SaaS Ecosystem Expertise: Extensive experience managing and integrating best-in-class SaaS platforms. Specific experience with Amperity (CDP) and ContentStack (Headless CMS) is highly preferred
  • Modern Data Architecture: Deep proficiency in cloud data warehousing, specifically managing data flows and identity schemas within Snowflake or Databricks. You should understand how to leverage these platforms for real-time guest insights.
  • Data Integration & Orchestration: Proven ability to build complex, automated workflows using SnapLogic (or equivalent iPaaS tools) to connect disparate systems and "irrigate" data across the enterprise.
  • Analytics & Measurement: Familiarity with the Adobe Analytics suite, specifically in how it feeds into identity resolution and helps measure the downstream impact of personalization efforts.
  • SaaS & API-First Mentality: A strong advocate for "Headless" and "Composable" architectures, ensuring that guest data and content are accessible via custom endpoints for any digital channel.
  • Cloud Fluency: Expert-level understanding of cloud infrastructure (AWS or Azure), specifically regarding data security, privacy compliance (GDPR/CCPA), and low-latency delivery

 

The expected pay range is $165,000 - $180,000 + annual bonus + equity. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

 

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

 

Requisition ID  513392
Reference Date: 02/08/2026 
Job Code Function: Applications
  


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