Create Your Experience of a Lifetime!
Come work and play in the mountains! Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.
With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Referral Program
Full Time roles are eligible for the above, plus:
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators, and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Job Summary
Vail Resorts is seeking a data-driven, strategic, and collaborative leader to join our team as the Director of Guest Lifecycle. This role represents an exciting opportunity to help advance our efforts to elevate the guest experience through data and cross-functional partnership. Reporting to the Sr. Director of Guest Lifecycle & Ancillary Analytics, this role will lead the development and execution of strategies that optimize the guest journey - driving meaningful guest engagement, increasing lifetime value, and informing a scalable, insight-driven marketing approach. The Director will partner with teams across marketing, analytics, guest research, data science, digital product, priority lines of business, IT, finance, and HR to unlock guest insights, deliver more personalized experiences, and support enterprise growth. This role requires a unique blend of strategic thinking, analytical rigor, operational leadership, and cross-functional influence.
This is a high-impact and high-visibility opportunity to transform the guest journey, influence key business outcomes, and shape the future of marketing at Vail Resorts.
Job Specifications:
- Starting Wage: $151,000 - $192,000 + annual bonus + equity
- Employment Type: Year Round
- Shift Type: Full Time hours available
- Schedule Availability: Weekends and Holidays.
- Housing Availability: No
Job Responsibilities:
Guest Lifecycle Strategy & Operating Model Development
- Develop a multi-year roadmap to enhance the guest experience by leveraging insights, guest lifecycle frameworks, relevant best practices, and alignment with broader enterprise strategies
- Conduct gap analyses across strategies, data, processes, organizational structure, and ways of working to identify capabilities required for effective lifecycle marketing and personalization at scale (including support on evaluation of relevant technology and tools)
- Support change leadership across teams, ensuring adoption of guest-centric principles and operationalization of new processes
- Align operating model development efforts to Vail Resorts’ broader strategic vision, marketing priorities, and growth and innovation opportunities
Lifecycle Marketing Pilot Leadership
- Design and oversee execution of a guest lifecycle marketing pilot, driving progress across guest journey, business impact, capability development, and process mapping
- Lead a dedicated cross-functional Pilot team with representation from analytics, data science, marketing channels, marketing operations, priority lines of business, and Test & Learn, while pulling in additional subject matter experts and support teams as needed (e.g., IT, Finance)
- Define and track pilot success metrics across financial performance, guest engagement, and operating model learnings
- Facilitate steering committee meetings with senior leaders to update on progress, drive alignment, remove roadblocks, and ensure accountability to Pilot objectives
- Support coordinated execution across lifecycle touchpoints, including owned media channels (email, SMS, push, direct mail), paid media channels (digital ads, social media, out-of-home), and digital experience (web, app)
- Capture and synthesize learnings to inform broader strategies and build the foundation for future scaling
Insight-Led Guest Journeys & Personalization Enablement
- Partner with analytics, guest research, and data science to develop and leverage guest journey behavioral insights, advanced models (including guest lifetime value), and guest segmentation approaches
- Translate guest insights (“why”) into actionable strategies (“what”) for guest acquisition, engagement, retention, and long-term loyalty – pre-trip, during trip, and post-trip – while unlocking opportunities for guest personalization
- Steward a consistent value chain that enables effective progression from guest insights → guest strategies → activation → guest experience → measurement & reporting → iteration / feedback loop
- Develop and operationalize test-and-learn frameworks for optimizing within and across digital touchpoints
- Guide performance tracking, measurement, and reporting to support continuous improvement
Cross-Functional Collaboration & Enterprise Engagement
- Drive alignment across functions, including marketing, analytics, guest research, data science, digital product, priority lines of business, IT, finance, and HR, to ensure success of varied lifecycle marketing and transformation initiatives
- Guide teams in prioritizing and sequencing work for integration into broader enterprise goals
- Foster a collaborative, intellectually curious, and guest-first culture to align efforts and maintain transparency and accountability
- Engage with senior leaders and teams across all levels of the organization to secure support and alignment for relevant opportunities, change management, and overall program success
Job Requirements (Experience & Education)
- Bachelor’s degree required; MBA or advanced degree preferred
- 8–10+ years of experience in marketing and corporate strategy, customer experience, lifecycle marketing, digital transformation, or management consulting
- Experience designing and leading complex, cross-functional projects/programs involving marketing, analytics, and technology
- Strong track record of developing data-driven, innovative marketing strategies and connecting them to business outcomes
- Experience translating strategy into actionable plans delivered through rigorous planning and structured, consistent program management practices
- Experience working across marketing and media channels, including owned (email, SMS, app, direct mail) and paid (digital ads, social media, out-of-home) touchpoints, with experience mapping guest journeys
- Proven ability to navigate complex, matrixed organizations, motivating cross-functional teams towards shared outcomes
- Comfortable working with senior leaders to align and drive initiatives forward
Other Requirements & Core Competencies
- Growth mindset with a strong desire to drive results, proactively seeking out new opportunities to drive improvement and deliver measurable business impact
- Self-motivated, ambitious, and proactive, with a track record of leading high-visibility initiatives in dynamic environments
- Exceptional interpersonal and relationship-building skills, fostering trust, inclusion, and collaboration across teams
- Strong emotional intelligence, with the ability to communicate effectively, resolve conflicts, and lead others through influence without formal authority
- Adaptability in evolving environments, flexibly adjusting to shifting priorities and timelines without losing momentum
- Strategic and systems thinker, able to connect dots cross-functionally and ensure alignment across short-term initiatives and long-term business objectives
- Strong program, project, and time management skills, with ability to organize and manage multiple initiatives simultaneously
- Comfort with ambiguity and bringing clarity to uncertain situations, guiding teams through complexity, and leading others through organizational transformation.
- Clear and effective communicator, delivering well-structured messages tailored to the audience, with strong attention to detail and experience preparing executive-level presentations in fast-paced settings
The expected pay range is $151,000 - $192,000 + annual bonus + equity. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 508945
Reference Date: 05/31/2025
Job Code Function: Marketing
