Assistant General Counsel, Product & Technology

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

Vail Resorts revolutionized the ski industry in 2008 by launching the Epic Pass and Fast Company recognized Vail Resorts as one of its Most Innovative Companies of 2024, citing the launch of My Epic Assistant and My Epic Gear. Come join the team that will drive the next wave of innovation at Vail Resorts!

The Vail Resorts Legal team is seeking an Assistant General Counsel, Product & Technology to serve as the senior legal advisor for the Company’s guest-facing digital products, technology-enabled growth strategies, and Marketing and IT functions. This Senior Director level attorney will report to the VP & Associate General Counsel and work closely with product, technology, marketing, information security, and business leaders throughout the product lifecycle, from early strategy and design through launch, operation, refinement, and retirement.

In this high-impact role, the Assistant General Counsel will advise executive leadership, including the General Counsel, Chief Information Officer, and Chief Revenue Officer, and will serve as a legal leader supporting Epic Experience, Vail Resorts’ multi-year vision for delivering a highly differentiated guest experience as the core growth strategy for the company. The portfolio includes major initiatives involving Epic Pass, My Epic App, My Epic Gear, personalized and elevated mountain experiences, digital guest engagement, privacy, cybersecurity, and responsible AI.

The successful candidate will combine excellent legal judgment with curiosity, business acumen, and ability to work through ambiguity in a transformation environment. They will embed legal guidance into product and business decisions, provide clear and risk-calibrated recommendations, develop scalable frameworks, and help teams innovate responsibly. They will demonstrate personal alignment with Vail Resorts’ core values, and a desire to learn and shape the future of the ski industry. They will also contribute broadly to the leadership and continued development of the Vail Resorts Legal team.

Job Responsibilities:

• Counsel cross-functional teams throughout the lifecycle of new and existing products as the senior legal advisor for the Company’s guest-facing digital products and Epic Experience growth strategies
  • Support products from strategy and design through launch, operation, refinement, and retirement;
  • Provide clear, practical, and risk-calibrated advice concerning privacy, cybersecurity, consumer protection, advertising, intellectual property, artificial intelligence, competition, and other laws applicable to digital products and guest experiences;
  • Provide strategic senior legal oversight of the development, annual launch, and evolution of Epic Pass and other lift-access products and related partnerships; and
  • Embed legal guardrails into product-development and launch processes by creating scalable review frameworks, decision tools, playbooks, templates, and training.
• Serve as primary advisor to the Marketing and IT functions
  • Lead legal counseling and advice for information-security and cybersecurity incidents and continuously improve related response plans, escalation protocols, and governance;
  • Help shape and implement the Company’s AI governance framework and advise on the responsible use of AI-enabled products and tools; and
  • Provide advice and counsel on strategic technology and marketing transactions.
• Drive continuous improvement in legal processes and materials
  • Create playbooks and checklists for streamlined review of marketing materials, offers, disclaimers, and claim substantiation and advise on regular updates to terms and conditions, promotions, sweepstakes, contests, and other marketing efforts; and
  • Provide senior-level guidance to the Contracts team regarding templates, playbooks, negotiation positions, and escalation issues in routine technology and marketing contracts.
• Contribute broadly to Legal Department leadership
  • Develop and mentor legal talent; and
  • Contribute to continuous improvement of knowledge management, outside counsel strategy, and legal service delivery.
• Special projects and other duties as assigned

Job Requirements:

• JD from an accredited law school and active membership in good standing in at least one U.S. jurisdiction.
• Eligibility to obtain a Colorado single-client bar license or full Colorado bar admission.
• At least 12 years of legal experience, including at least five years in-house.
• Significant experience counseling product, technology, marketing, or other cross-functional business teams on the development and launch of consumer-facing products or services.
• Substantial experience in one or more of the following areas: privacy, consumer protection, advertising, cybersecurity, artificial intelligence, intellectual property, or technology transactions.
• Demonstrated ability to lead complex, enterprise-level initiatives involving multiple functions and stakeholders.
• Executive-level communication and influencing skills, including the ability to synthesize complex issues into clear recommendations and practical paths forward.
• Strong business judgment and demonstrated ability to distinguish material risk from lower-risk issues, make thoughtful decisions, and enable appropriate business action.
• Experience leading, mentoring, or developing attorneys or other professionals.
• Ability to operate effectively in rapidly evolving situations.
• A commitment to personal leadership growth and development.

Preferred Qualifications

• Experience serving as product counsel in a consumer technology, e-commerce, subscription, hospitality, travel, retail, entertainment, or similarly guest-focused business.
• Experience with privacy-by-design, cybersecurity incident response, AI governance, digital marketing, or consumer-facing terms and conditions.
• Experience advising on technology transactions and strategic product partnerships.
• Experience building scalable legal processes, governance frameworks, playbooks, and self-service resources.
• CIPP or comparable privacy credential.

The expected Total Compensation for this role is $210,000 - $230,000 + Annual Bonus + Equity. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  517513
Reference Date: 09/12/2026 
Job Code Function: Counsel