Field Marketing Manager

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at www.vailresortscareers.com. 

Job Summary:

The Field Marketing Manager for Keystone Resort is responsible for bringing to life the resort brand strategy developed by the centralized brand marketing team, to enhance the guest experience. This is achieved through carefully curated events and activations, partner integrations, in-resort communication and signage, guest-facing promotional material, creative production, go-to-market support, and website ownership. The Field Marketing Manager will be on the Resort Marketing Team; working cross-functionally to serve as the on-the-ground marketing representative at Keystone Resort. This person will be responsible for delivering results safely, on-time, and with executional excellence, in service of the guest experience.

This candidate will have a strong background as a Brand Generalist and as a self-starter, working across teams and stakeholders such as departments, agencies, community organizations and operational teams. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness and proactivity are crucial.

Job Specifications:

• Shift & Schedule Availability: Full Time / Year Round / Weekend and Holiday work may be required.
• Outlet: Keystone Resort
• Location: Keystone, CO

• Expected Pay Range: $57,000 - $96,000 + annual bonus

Job Responsibilities:

• Develop, collaborate and execute events and activations that bring the resort brand to life. Develop a deep understanding of the market and the resort brand and foster cross-functional relationships to turn ideas into action. This candidate will lead the ideation and execution of events and activations that elevate the guest experience in meaningful ways. This includes collaborating with the centralized brand marketing team on event strategy and overseeing execution including staffing, contracts, signage, partnerships and coordination. This person will be managing complex, high-volume and rapidly changing information to bring solutions to problems and identify opportunities.
• Execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. The candidate will ideate and collaborate with cross-functional teams to create opportunities and value for advertising partners at Keystone. This includes delivering successful partner events, activations, signage and other deliverables. This role is the on-the-ground marketing representative to align and support partner and resort brand goals.
• Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort. This person will be responsible for ensuring brand cohesion and consistency across all guest touchpoints in the resort and ensuring the messages aid the guests in their experience. Key touchpoints include: in-resort signage, trail maps digital apps and screens, and website communications.
• Drive the promotion of the brand at the resort and in the community. This person will cultivate relationships with local organizations, the mountain division, and partners in the community to be the steward for the brand.  Relationship management with leadership is a critical skill for success.

Job Requirements:

• Four-year college degree with emphasis in marketing, business and/or communications preferred.
• 3-5 years of marketing, event, or other related experience
• Microsoft Office, Social Media channel familiarity, brand content, and website management is a plus
• English required with excellent language and writing skills.
• Excellent stakeholder and cross functional management. Ability to manage up and across.
• High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker
• Field Marketing or Event Experience is a must

The expected pay range is $57,000 - $96,000 + annual bonus.  This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.
 

The perks include a free ski pass, and a set of benefits including... 

• Medical, Dental, Vision insurance, and a 401(k) retirement plan  
• Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
• Paid Parental Leave for eligible mothers and fathers  
• Healthcare & Dependent Care Flexible Spending Accounts  
• Life, AD&D, and disability insurance 

Create Your Experience of a Lifetime!  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today.

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

VRMKT
Requisition ID 491264