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Assistant Store Manager - Activism/ Marketing Focus

Date:  Mar 13, 2026
Location: 

South Lake Tahoe, CA, US

Company:  Heavenly Mountain Resort
Shift Type:  Summer Seasonal 2026

 

Create Your Experience of a Lifetime!

 

Come work and play in the mountains!  Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

 

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

 

Hiring for our seasonal positions occurs on a rolling basis. Applications will be accepted until June 15th or until the positions are filled (whichever is first).

 

Employee Benefits

•    Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons 
•    MORE employee discounts on lodging, food, gear, and mountain shuttles
•    401(k) Retirement Plan 
•    Employee Assistance Program
•    Excellent training and professional development
•    Referral Program

 

To Learn More, please review the Benefits Eligibility Summary

 

Job Summary:

As the Assistant Manager, you recruit, coordinate, motivate and lead a team in one of Patagonia’s retail stores. You maintain your store as a hub for environmental activism, sport and positive vibes. You act as an ambassador for Patagonia in your business community. You positively network across stores and channels while thinking of ways to support the broader success of retail. You ensure that our customer-service experience is best-in-class: consistent, authentic, engaging and aligned with Patagonia’s core values. You lead by example and inspire your team to live Patagonia’s mission, both in the store and in the community. 

 

You are an accessible, transparent and supportive leader, and you act as an entrepreneur for your store using Patagonia’s mission and core values as your compass. You coach your Team Leaders on their communication and ownership skills, support a steady feedback loop and work to develop your Assistant Store Manager successor. You recruit and hire people who are passionate about the planet. You spend significant time on the sales floor and lead by example. You educate your team on environmental campaigns and local initiatives.

 

Activism Focus Summary: 
As the Retail Activism Team Leader, you will be responsible for leading the activism programming for the store. Your energy and passion for the local community help set the tone for all store employees, encouraging a team approach to environmentalism and social justice.

  • Contribute to a welcoming store energy that invites the best ideas from diverse, varied voices, including, but not limited to the team and local community.
  • Lead engagement and education for the staff
  • Promote and oversee Activism for the staff, ensuring new staff are trained and current staff are engaged.

 

As the Retail Marketing Team Leader, you will be responsible for leading the events programming, social media and local email marketing for the store. Your energy and passion for the local community help set the tone for all store employees, encouraging a team approach to retail marketing.

  • Creatively plan and execute events that include a wide range of subjects.
  • Include the store team and their ideas for events, social media and marketing, encouraging new ideas from all employees.
  • Collaborate with your Retail Team Leader Partners to educate your team on Patagonia brand marketing campaigns.

When not scheduled for your focus area duties, the balance of weekly hours will be scheduled as an Assistant Store Manager.

 

Job Specifications:

  • Starting Wage: $25.00/hr - $28.58/hr 

  • Employment Type: Summer Seasonal 2026  

  • Shift Type: Full Time hours available 

  • Minimum Age: At least 18 years of age  

  • Housing Availability: No  

 

Job Responsibilities:
CUSTOMER SERVICE THAT IS NOT BOUND BY CONVENTION

  • You empower the staff to offer outstanding service through consistent personal examples and encouragement.
  • You offer proactive coaching (both constructive and complimentary) to continually elevate customer service.

 

BEING BUSINESS-MINDED

  • You have a keen eye for the look and feel of your store and know that powerful visual merchandising, good habits, store cleanliness and maintenance all support a strong business.

 

DEVELOPING LEADERSHIP

  • You hire with a focus on diversity and include staff who represent the community where your store is located.
  • Your staff never have to guess how they’re doing since you provide ongoing feedback, coaching, training and acknowledgment.

 

BEING ACTION-ORIENTED, TAKING INITIATIVE AND DELEGATING

  • You partner with the In-Store Visual Merchandiser or Visual Team Leader to identify and execute regular priorities.

 

LEADING BY EXAMPLE AND ACTIVELY COACHING

  • You lead by example and inspire your team to live Patagonia’s mission, both in the store and in the community.
  • You serve as a role model and coach for the team by identifying and delegating daily priorities of your store's Retail Environmental Activism Program.
  • You value and enjoy team-based ideation and problem solving.
  • You maintain positive relationships with management, team members and store partners.
  • You keep lines of communication open among management and team members by ensuring that expectations are upheld and objectives are met.
  • You identify growth opportunities for team members within the Retail Environmental Activism Program and partner with management to address them.
  • You ensure optimal inventory levels on the sales floor.

 

VALUING AND DEMONSTRATING QUALITY IN ALL THAT YOU DO

  • You ensure the safety and well-being of all customers and employees.
  • You assist management in the hiring of people who pursue passions that are related to our products and philosophy.

 

BEING A LIFE-LONG LEARNER.

  • You demonstrate initiative and seek opportunities to grow your own skills.
  • You welcome feedback and you grow from it.
  • You assist in training and development of all team members and foster an environment of continued learning.

 

CREATING A SAFE STORE ENVIRONMENT

  • You maintain a safe and secure environment for your team and customers and resolve any concerns quickly.
  • You are deeply committed to creating a working environment that is supportive, positive, respectful and free from harassment.

 

Job Requirements:

  • Proven service experience and thriving when managing a team-based atmosphere
  • Passionate about communities, the environment, and caring for others
  • Experience successfully leading in an atmosphere with ambiguity, learning on the fly, demonstrating sound judgment, and solving problems creatively
  • History of building and maintaining relationships with ease and desires to put the customer at the center of everything they do
  • Experience managing a team of people and a passion for growing and developing employees.
  • Demonstrates highly developed emotional intelligence.
  • Ability to make sound judgment calls and manage all operations in the absence of the General Manager.
  • Flexible amidst competing priorities and adaptable to the fast-paced environment of a retail store while rallying the team with positivity.
  • Interest and aptitude for strategic business planning that responds to a specific community.
  • High School Diploma or GED Equivalent; Business area training or education preferred
  • 1-3 years of retail supervisor experience; ski industry preferred.
  • Ability to work in a fast-paced retail environment, multitask and manage multiple customers
  • Ability to work a flexible schedule including nights, holidays, and weekendsIn conjunction with your Store General Manager, you strategize to meet expense and profit goals for the store.
  • Must be able to communicate fluently in English

 

The expected pay range is $25.00/hr - $28.58/hr. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

 

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

 

Requisition ID  513877
Reference Date: 03/12/2026 
Job Code Function: Store Operations  


Nearest Major Market: Sacramento

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