Senior Communications Specialist, Eagle County

Date:  Apr 6, 2024

Vail, CO, US

Company:  Vail Resorts
Shift Type:  Year Round


As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at


Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).


Job Summary:

The Senior Communications Specialist at Vail Mountain and Beaver Creek Resort will report to and support the Senior Communications Manager, as well as the Beaver Creek Communications Manager. This job is key to protecting and promoting the resort brands. In addition to understanding the unique brands, this position will need to have an understanding of Vail Resorts as a whole, to drive high-funnel earned media placements, and communications and content across social media platforms.


This role, located in Eagle County, CO, is a vital member to the resorts’ Public Affairs team. The Senior Communications Specialist will focus on driving business for Vail Mountain and Beaver Creek, as well as Company-wide initiatives and multi-resort communications efforts. This position will assist day-to-day efforts including, but not limited to: fulfillment of media requests, media list maintenance, coverage tracking, media hosting, internal and external resort communications, social media management and creative, and issues management.


The Senior Communications Specialist position requires the flexibility and desire to work in both earned and owned media, as well as the creativity to problem solve through ambiguity. This position should have a background in communications and content creation and management, but also the ability to establish and maintain relationships; knowledge of media, social media and industry trends; strong organizational skills; professional demeanor; attention to detail; critical thinking and decision-making skills; and the ability to multi-task and drive results in a fast-paced work environment.


Job Specifications:

  • Location: Eagle County
  • Expected Pay Range: $55,000 - $65,000 
  • Shift & Schedule Availability: Full Time / Year Round
  • Skill Level: Advanced


Job Responsibilities:

  • Work with managers to handle media inquiries, pitch strategic stories, host visiting media and influencer, develop key messages, prepare spokespeople for interviews and serve as a liaison between the resort and media
  • Assist in developing a strategic communications plan that supports both resorts and the Company Communications Team’s business objectives for a wide variety of stakeholders
  • Utilize strong storytelling skills to bring the resort brand to life across a variety of platforms and mediums
  • Organize logistics for all media and influencer visits, including the creation of itineraries that showcase the resorts and deliver on key brand messages
  • Work closely with other members of the team to assist with the development and execution of the resorts’ social media strategy including: social and digital media content ideation, creation, timely posting, oversight of social media channels, effective community management and reporting
  • Work with the resort Senior Content and Content Specialists to maintain a content production calendar, with an organized schedule of cadenced messaging needs, and work with Content Specialists on photo shoot and content capture plans
  • Develop and maintain positive and professional relationships internally and externally with resort business partners, media and the community
  • Assist in developing media tools such as press releases, fact sheets, talking points and media kits
  • Manage and track PR and social media results
  • Support multi-resort and corporate initiatives
  • Assist in crisis communication scenarios
  • Basic administrative duties
  • On-call availability, including weekends and holidays
  • Other duties as assigned

Job Qualifications:

  • Bachelor’s degree required, preferably in Journalism, Communications or Marketing
  • Minimum 2-3 years of experience in a communications role, preferably in the ski industry or a related industry
  • Intermediate or above skiing or snowboarding ability required
  • Strong written and verbal communications skills
  • Ability to work in a fast-paced environment and meet deadlines
  • Ability to work autonomously and follow-through on expected duties in a timely fashion
  • Ability to build internal and external relationships
  • Knowledge of Microsoft Word, PowerPoint, and Excel, in addition to Social Media Platforms
  • Experience with Sprout Social and other social media management programs is a plus
  • Content creation experience, including photo and video editing and experience with Adobe Creative Suite programs is a plus


The expected Total Compensation for this role is $55,000 - $65,000. Individual compensation decisions are based on a variety of factors.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   


Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID  500843
Reference Date: 03/07/2024 
Job Code Function: Communications 

Nearest Major Market: Denver