VP Marketing, Ski Ride School and Rental Retail Business

Date:  Feb 8, 2024

Remote, Remote, US

Company:  Vail Resorts
Shift Type:  Year Round


As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at www.vailresortscareers.com


Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).


Summary of Job: 

The VP Marketing, Ski Ride School and Rental Retail is critical to the success of Vail Resorts’ long-range growth plan.  This leader is accountable for driving and achieving the long-range plan revenue for the Ski and Ride School line of business and Vail Resorts Rental and Retail lines of business, including My Epic Gear.  


This role will be responsible for owning and driving revenue growth through a data-driven understanding of the addressable market, innovation, and pricing.  By deploying a guest centric strategy for segmenting, targeting and personalizing our marketing, this leader will further establish these ancillary businesses as a competitive advantage for Vail Resorts, and ensure achievement of financial targets.  


The ideal candidate is currently a VP with 12+ years of experience and a proven track record as a high potential talent demonstrating drive, ambition, business acumen, and emotional intelligence. This leader has a deep understanding of analytics, with the skills and competencies to lead a centralized team as well as lead cross-functionally to achieve business objectives.  This role will use these key insights to develop the strategies and tactics to influence guest behavior.   


Critical leadership competencies include: 

  1. Business Acumen – full P&L understanding of each line of business and understanding of the drivers to achieve VR2030 long range plan 

  1. Re-imagine – the ability to innovate the business 

  1. Drive – capability to understand the Total Addressable Market (TAM) and create the strategies and tactics to influence the TAM 

  1. Resource Efficiency – ability to make tough decisions to prioritize allocation of company resources, talent, opex, and capex, in order to achieve the highest ROI in service of the company’s long-range growth plan 


Essential Job Responsibilities: 

  • Understand the full P&L for each business and drivers of each business.  

  • Create the strategies and tactics to achieve the VR2030 Long Range Plan results 

  • Attract, hire, develop and proactively appoint top talent to high impact roles in service of the company 

  • Launch the new My Epic Gear business in FY24 

  • Lead cross-functionally, influencing Executive Commitee-level stakeholders with data and drawing clear narratives from complex data sets   

  • Manage complex projects and partner with cross-functional teams and deliver results in a fast-paced, results-oriented environment. 

  • Leverage first party data to understand guest behavior, predict guest behavior and influence guest behavior.   

  • Create guest-centric go-to-market processes, roles and responsibilities  

  • Create hypotheses and test plans based on data and insights. 

  • Integrate data and go to market plans including website, guest research, content, CRM, media. 

  • Develop strategies and innovation plans to achieve business objectives. 

  • Demonstrate strong learning agility, emotional intelligence, self-motivation, integrity, and a thirst for learning   

  • Build, mentor, and manage a team of high performing employees   

  • Develop, execute and support talent strategies and succession planning to align with Marketing and Enterprise business and talent goals    


Job Requirements: 

  • 12+ years’ experience and proven track record owning and driving results 

  • Bachelor’s degree in Business.   

  • MBA preferred. 

  • Proven track record of proactively attracting, developing and appointing top talent to high impact roles. 

  • Proficient data analytics 

  • Effectively manages stakeholders and leads enterprise change   

  • Applies systems thinking to generate new thoughts and opportunities; has ability to build on strategic and innovative thoughts/ideas   

  • Continuously adapts to changes and effectively navigates through ambiguity; decides and acts without having the picture totally defined; appropriately changes one’s strategy in response to new information   

  • Drives for results – makes things happen with a sense of urgency   

  • Demonstrates strong business and financial acumen 

  • Experience creating a successful strategic vision and plans based on competitive analysis, industry trends, emerging technologies, and company vision; effectively translates strategy to executional excellence, getting results through others inside and outside of direct reporting lines 

  • Track record of project execution; completing and delivering large programs and projects on time and on budget 

  • Oriented to quality and attention to detail 

  • Learns quickly and invests the effort and energy to learn and grow



The expected Total Compensation for this role is $233,000.00 - $265,000.00 + annual bonus + equity. Individual compensation decisions are based on a variety of factors.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   


Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID  499639
Reference Date: 01/09/2024 
Job Code Function: Marketing