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Ski & Ride School Marketing Manager

Date:  Nov 17, 2022

Remote, Remote, US

Company:  Vail Resorts
Shift Type:  Year Round

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!


Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at


Job Summary:

The Ski & Ride School (SRS) Marketing Manager is responsible for driving strategy execution to achieve revenue goals of the SRS line of business across Vail Resorts! This team member will lead strategy implementation for our website to achieve unit sales, revenue, and guest targets for Ski & Ride School.


This position requires an analytical marketer with experience in delivering and optimizing websites to ultimately drive conversion. This person & their team will create and execute the inbound marketing plan to achieve volume, capture, engagement, and revenue targets.


The ideal candidate is a clear communicator that effectively collaborates with various partners and prioritizes complex workflows. They will have their hands in various types of projects and be required to deliver results on-time in a fast-paced environment. Flexibility and a positive attitude are crucial, as well as possessing independent drive to deliver upon the growth objectives of the business.


Job Specifications:

  • Shift & Schedule Availability: Full Time / Year Round
  • Outlet: Corporate
  • Other Specifics: Remote


Job Responsibilities:

  • Provide thoughtful analysis of channel tactic effectiveness in achieving guest engagement, purchase conversion and other business objectives through data-informed results.
  • Manage & execute key projects such as our product launch cycle & digital enhancements
  • Recommend and execute optimizations in digital tactics based on results and analytical insights, to improve guest key performance indicators.
  • Build relationships with key analytics, digital experience, and agency partners, sponsors, vendors, operational partners to ensure accurate execution of team strategies & tactics
  • Support inbound marketing content creation, go-to-market, working to optimize our digital presence and reduce guest friction to purchase
  • Use insights, conduct research, and gain findings to inform segmentation strategies to drive growth, keeping the guest experience top of mind.
  • Effectively communicate results and strategies to leadership, as well as document process and details for execution.


Job Requirements:

  • 4 year college degree or equivalent experience
  • 3-5 years marketing experience (preferably in an area delivering results for a product, Line of Business, and/or e-commerce)
  • Ability to manage multiple tracks of complex work and cross-functional projects
  • Comfortable working in a fast paced environment with changing business needs and deadlines
  • Exercises thought leadership in planning and anticipates business needs
  • Effectively communicates with all levels and types of team members


Other Requirements:

Confident, collaborative person who is able to function optimally in a matrixed environment. Pursues work with energy and drive. Adept at assessing and utilizing business data to identify needs and capitalize on opportunities. Has excellent interpersonal skills with the ability to be flexible in a fast-paced environment. Comfortable interacting with individuals at all levels of the organization. Works well independently and as a team member, takes initiative and has the desire to achieve. Possesses good judgment, and is conscientious and dependable. Some travel may be required to different resort locations.


The budgeted range starts at $74,100 - $96,465 + annual bonus.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   


Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 490729