Senior Manager, Ski School Marketing (Remote)

Date:  Sep 13, 2023

Remote, Remote, US

Company:  Vail Resorts
Shift Type:  Year Round


As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!


Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at


Job Summary:

The Senior Manager, Ski & Ride School Marketing is responsible for driving forward the Vail Resorts Ski & Ride School product marketing strategy across our top 16 Destination resorts with critical thinking, outstanding cross-functional partnership, executional excellence, and a high bias for action. This role is accountable for revenue and unit goals for Vail Resorts’ largest Ancillary line of business and a strategic growth area in the company portfolio.


The ideal candidate will bring compelling experience in product marketing, digital strategy, and ecommerce, and be able to demonstrate analytical thinking, strong project management, business acumen, and both team and cross-functional leadership. Being able to work with agility, optimism and prioritization in a fast-paced business environment is critical to the success of this role.


Job Specifications:

  • Expected Pay Range: $89,100.00 - $121,305.00 + annual bonus
  • Shift & Schedule Availability: Full Time, Year Round


Job Responsibilities:

  • Develop marketing strategies and tactics for Vail Resorts Ski & Ride School – including strategy development and implementation, managing technical and operational stakeholders, establishing goals, and effectively translating long-term business/company vision and objectives into shorter-term (1-year) impactful planning, with a specific focus on capturing guests and growing revenue.
  • Build and maintain relationships with key cross-functional business leaders, agency partners, sponsors, vendors, operational contributors, and financial counterparts to support planning and budgeting initiatives.
  • Lead teams responsible for managing inbound marketing content creation, go-to-market, working to optimize our digital presence and reduce guest friction to purchase
  • Provide thoughtful analysis of marketing effectiveness in achieving marketing objectives and business-driving efforts through data-informed results and optimization.
  • Use insights, conduct research, and gain findings to inform segmentation strategies to drive growth, keeping the guest experience top of mind.
  • Effectively communicate results and strategies to leadership, as well as document process and details for execution.
  • Effectively project manage and direct teams, with the ability to prioritize the most material and business-critical projects.


Job Requirements:

  • 4 year college degree or equivalent experience
  • 6-8 years marketing experience, preferably in an area delivering results for a product or Line of Business; experience working in a multi-location and matrixed environment a plus
  • 3+ years direct supervisory experience
  • Understanding of digital metrics, UX design, and digital best practices a plus


Other Requirements:

Confident, collaborative leader who is able to function optimally in a matrixed environment by leading through influence. Pursues work with energy and drive. Adept at assessing and utilizing business data to identify needs and capitalize on opportunities. Has excellent interpersonal skills with the ability to be flexible in a fast-paced environment. Comfortable interacting with individuals at all levels of the organization. Works independently, takes the initiative and has the desire to achieve. Possesses good judgment, and is conscientious and dependable. Some travel may be required to different resort locations.


The expected Total Compensation for this role is $89,100.00 - $121,305.00 + annual bonus.  Individual compensation decisions are based on a variety of factors.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   


Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID  497118
Reference Date: 08/07/2023 
Job Code Function: Marketing