Enterprise Testing Senior Marketing Analyst

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at www.vailresortscareers.com. 

Reach Your Peak at Vail Resorts. As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Join us today to reach your peak.

DEPARTMENT PURPOSE

The Analytics & Insights (A&I) team’s purpose is to empower data-driven decision making and strategic innovation for the Vail Resorts Enterprise. We have a shared passion for problem-solving, innovation, tackling complex enterprise challenges, and positively impacting business results. We approach problem-solving from perspectives that are data-driven as well as grounded in business intuition. 

The A&I team fosters an environment that’s inclusive and diverse, supporting all team members to be themselves. We value everyone’s ideas and perspectives and believe that our team’s diversity is critical to our ability to deliver exceptional work products and experiences.

POSITION PURPOSE

Vail Resorts is hiring a Senior Marketing Analyst, Enterprise Testing. The goal of the Senior Test & Learn Analyst is to uphold statistical best practices in test design and analysis for stakeholders, ultimately ensuring tests support meaningful business outcomes and optimizations for our Go-To-Market strategy. This is not a role for a developer conducting QA or UAT in front-end or back-end environments.

This role will report to the Senior Manager, Enterprise Testing and support testing across our various line of businesses (e.g. Season Pass, Ski/Ride School, Rentals, and Hospitality). This includes reporting on the effectiveness of tests across our marketing channels, as well as drawing insights to inform future testing in alignment with Go-To-Market planning. Some examples of what this person will do:

• Partner closely with channel execution teams and line of business leads, serving as the primary analyst on high potential tests supporting our Go-To-Market campaigns:
  • Provide recommendations for test and personalization improvements
  • Monitor performance of live A|B testing across primary marketing audiences and channels
  • Create robust final analysis reports outlining performance across various campaigns and customer attributes
  • Identify optimizations and reporting opportunities for test performance reads
  • Uphold standard operating procedures and partner with Enterprise Testing to optimize testing processes
  • If issues arise (e.g. test driving sharp decrease in engagement), be a point person to investigate and define if test needs to be concluded prior to reaching full statistical significance
• Support various teams in quantifying revenue impact of tests in end-of-phase and end-of-year recaps.
• Partner with Marketing Operations to ensure successful project management of the testing program. For example, supporting stakeholders across milestones such as test submission, test prioritization, scoping, etc.
• Act as a statistics Subject Matter Expert with foundational knowledge on sampling, scoping, and incremental analysis methodology.
• Adhere to the Test & Learn project management process of leveraging an intake form and Jira to prioritize projects.
• Work with leadership to support mentorship of Marketing Analysts on the team.
• Work closely with the Reporting & Data Enablement team to stand up reporting automation opportunities.

Given the cross-functional nature of the organization, it is required this individual excels in stakeholder management and communication.

While the day-to-day of the Senior Marketing Analyst, Enterprise Testing largely focuses on testing in alignment with Go-To-Market support, there are strategic initiatives this person will be involved in to evolve the data maturity of Vail Resorts. This includes (but not limited to) being a thought leader in building new datasets (between our channel and guest data), informing the data strategy when onboarding new technology, and growing the data literacy of the team and the organization.

Tools leveraged in this role:

• Primary: Adobe Analytics, APT, RStudio, Jira, Microsoft Excel/Powerpoint, Thinkcell, Tableau
• Secondary: Snowflake, Mouseflow, homegrown tools

Why this role is special:

• Vail Resorts is at the forefront of the Travel and Tourism industry – redefining the ski industry in the 21st century
• Leveraging analytics is a core pillar of Vail Resorts’ strategy moving forward – a critical driver of our success leading to a strong willingness to invest
• We are a data-driven business with a proprietary guest database unmatched by any other company in the industry – a great foundation for building out advanced analytics
• The opportunity to take our capabilities to the next level – driving key guest insights, supporting our analytical capability development, and having significant impact on the business
• Direct exposure to leaders of the business – a unique opportunity to team with our business leadership to reimagine analytics
• All the free skiing / riding you and your dependents can handle – free Epic passes, discounted lodging and retail

Job Qualifications:

• Bachelor’s degree in related field (Business Analytics, Statistics, Technology, Economics, Marketing, Communications, Computer Science, Data Science, or Mathematics) preferred
• 2-3 years prior marketing campaign analysis with a focus on A/B testing.
• Experience with experimental design using statistical best practices as well as reporting significance across marketing metrics (e.g. Email Open Rate, Revenue Per Visitor, Return on Ad Spend, Visits vs Visitors, etc.)
• Experience with 1 or more analytics tools/software (including but not limited to Adobe Analytics / APT / R Studio / Google Analytics) required.
• Demonstrated ability to quantify marketing return on investment and incremental impact on business results
• Excellent interpersonal and relationship management skills, with the ability to communicate effectively at all levels of the organization; comfortable presenting to and communicating detailed analysis with senior leadership
• Strong organizational and self-service project management skills are essential. Must be able handle multiple projects simultaneously and coordinate across multiple functions / brands / product lines within the company
• Natural curiosity in digital marketing and analytical approaches to solving problems
• Highly collaborative approach and open communication style
• Familiarity with Vail Resorts, its operations, and key product offerings are helpful

The budgeted range starts at $82,800 - $106,000 + Annual Bonus.  Actual pay will be adjusted based on experience.
 

The perks include a free ski pass, and a set of benefits including... 

• Medical, Dental, Vision insurance, and a 401(k) retirement plan  
• Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
• Paid Parental Leave for eligible mothers and fathers  
• Healthcare & Dependent Care Flexible Spending Accounts  
• Life, AD&D, and disability insurance 

Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  
 

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 494754