Sr. Specialist, Paid Social Operations

Date:  Jan 21, 2026
Location: 

Hybrid, Remote, US

Company:  Vail Resorts Corporate
Shift Type:  Year Round

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:

We are seeking a creative, detail‑oriented Senior Specialist to manage day‑to‑day social media campaign operations across Meta/Facebook, TikTok, Snapchat, and other paid social channels.

In this role, you will support the execution, trafficking, reporting, and optimization of paid social campaigns, ensuring accurate setup, timely launches, and strong performance across platforms. The position requires the ability to quickly learn new tools, troubleshoot issues, and activate ads using dynamic and feed‑based social templates. Ability to translate strategy into effective and efficient campaign execution.

Core responsibilities could also include campaign setup, budget management, and performance monitoring to drive measurable impact across paid social efforts. This role will work closely with creative services teams to review, build, and publish social ads across an entire scope of Vail Resort’s lines of businesses. Experience or familiarity with additional paid media channels such as programmatic platforms or walled‑garden ecosystems (e.g., Google Ads, Amazon Advertising) is highly desirable.

The ideal candidate brings a strong understanding of platform best practices, hands‑on experience with ad operations, and proficiency using social campaign management tools such as Flashtalking, Smartly.io, or similar.

 

Job Specifications:

  • Starting Wage: $70,000 - $80,000
  • Employment Type: Year Round
  • Shift Type: Full Time
  • Minimum Age: At least 18 years of age
  • Housing Availability: No 

 

Job Responsibilities:
Paid Social Execution & Campaign Operations

  • Confident in building and trafficking paid social campaigns in Meta Ads Manager, TikTok Ads Manager, and other emerging platforms with executional excellence
  • Implement campaign structures, audience targeting, ad groups, and map creative rotations per channel best practices.
  • Ensure accurate UTM/URL tagging, naming conventions, and pixel configurations for all campaigns.
  • Ability to quickly learn and use social management tools (e.g.,Flashtalking, Smartly.io) to create and scale ad variations efficiently in feed based templates.
  • Support in QA for ad previews and securing stakeholder approvals.

Ad Delivery Management

  • Manage daily pacing, flighting, and allocation of paid social budgets to ensure full and efficient spend.
  • Monitor campaign health and troubleshoot issues related to learning phases, ad rejections, or audience and ad frequency management.
  • Launch A/B tests to evaluate variations in messaging, creative formats, and ad types, and translate findings into actionable recommendations
  • Review post launch reports for creative accuracy

Reporting & Insights

  • Own ongoing reporting requests, compiling performance dashboards and weekly/monthly insights across Meta, TikTok, and other channels.
  • Analyze trends to identify wins, inefficiencies, and strategic opportunities.
  • Present performance insights and recommendations to cross functional partners.

 

Job Qualifications

  • 2–4 years of experience in paid social campaign management or ad operations across major social platforms.
  • Familiarity with Meta, TikTok, Reddit, Snapchat, Pinterest, and emerging social advertising channels.
  • Experience using reporting and analytics tools to pull data, interpret performance, and identify trends or issues.
  • Strong understanding of ad operations fundamentals, including URL tracking, UTM parameters, and pixel/event setup
  • Comfortable building ads using dynamic or feed‑based templates within social management tools (e.g., Smartly, Flashtalking).
  • Ability to troubleshoot delivery, tracking, and performance issues across platforms and escalate when needed.
  • Proven experience partnering cross‑functionally with creative teams on asset needs, specs, and ad variations.
  • Curiosity and proactiveness in exploring new social channels and new platform features

 

The expected Total Compensation for this role is $70,000 - $80,000. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

  • Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development

Full Time roles are eligible for the above, plus:

  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
  • Free ski passes for dependents
  • Critical Illness and Accident plans

 

Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.  Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

 

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

 

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

 

Requisition ID  513262
Reference Date: 01/21/2026 
Job Code Function: Marketing