Sr. Marketing Specialist - Employment Marketing

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Summary of Job:

The Employment Marketing Sr. Specialist is responsible for driving the Employment Marketing plan to achieve application targets across Vail Resorts and drive Employee retention.

Focusing on content creation, omni-channel planning and execution, and cross-functional optimizations; they will actively monitor and be able to identify key drivers of performance, support annual planning, manage relationships with key business partners/vendors, and deliver marketing insights based on Analytics reporting.

The ideal candidate is detail oriented, a strong communicator, effectively collaborates with various partners, and able to prioritize workflows. They will have their hands in various types of projects and be required to deliver results on time in a very fast-paced environment. Flexibility, curiosity, a solution-oriented mindset, and the ability to be employee-centric are crucial.

Job Responsibilities:

• Develop marketing strategies and tactics that inspire prospective candidates to apply – including omni-channel execution, creative development & review, and data-driven optimizations
• Demonstrate quantitative and analytical thinking, while also able to tell emotionally compelling stories 
• Effectively communicate performance metrics and impacts with key stakeholders
• Demonstrate success working with external vendors and internal cross-functional leaders at all levels
• Leverage data and provide actionable insights to drive effective marketing campaigns and optimizations that deliver clearly definable results 
• Manage the Marketing budget; demonstrating strong budget acumen
• Effectively project manage multiple tracks of work, prioritizing the most material business-critical projects
• Other duties as assigned
• Own channel analytics ongoing strategy & execution to identify source data 
• Own go-to-market execution across paid and owned channels, in collaboration with TA, IT, Comms & Marketing partners
• Own job feed management with external vendors

Job Requirements:

• Four-year college degree or equivalent experience; emphasis in marketing, business and/or communications preferred
• 5+ years of marketing work experience; omni-channel experience preferred
• Word, Excel, PowerPoint; Google and/or Adobe Analytics experience a plus
• Excellent verbal and written communication skills
• High degree of organization, attention to details and level of professional conduct
• Confident, collaborative leader who can function optimally in a matrixed environment by leading through influence; works independently, takes the initiative and has the desire to achieve

The expected Total Compensation for this role is $56,485 - $69,000. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Employees can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  507514
Reference Date: 03/03/2025 
Job Code Function: Marketing