Sr. Analyst, Marketing Analytics (Relationship Marketing / Social)

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Specifications:

• Team: Marketing Analytics
• Department: Omni-Channel Marketing & Marketing Operations
• Expected Pay Range: $74,100 - $96,456 + annual bonus. Actual pay will be adjusted based on experience.
• Location: Hybrid, Remote, US (more info below)
• Days: Monday – Friday, but weekend work may be expected occasionally, during peak sales weekends

TEAM OVERVIEW – MARKETING ANALYTICS

• The Marketing Analytics team empowers data-driven decisions to improve guest engagement through marketing and digital channels, fueling business growth.
• We’re passionate about problem-solving, innovation, and positively impacting business results.  We approach problem-solving from perspectives that are data-driven as well as grounded in business intuition.
• We embrace a growth mindset and foster a culture of learning & experimentation. 
• We value diversity, inclusivity, and individual expression. We believe diverse perspectives are critical to delivering exceptional work products and experiences.
• The Marketing Analytics team sits within the Omni-Channel Marketing department.  The Marketing organization is the growth and innovation engine for Vail Resorts.

ROLE DETAILS – SR. ANALYST, MARKETING ANALYTICS (RELATIONSHIP MARKETING / SOCIAL)

Reporting to the Sr. Manager of Marketing Analytics, you will lead and support measurement, reporting & insights across our marketing & digital channels -- primarily Relationship Marketing and Organic Social.  This role will also support Web, Ecomm and App analysis.  Your analyses will support growing our lines of business (Season Pass, Ski School, My Epic app, Rentals, etc.). 

You will partner with Relationship Marketing teams on analytics support & leadership, such as:

• Email campaign tagging & taxonomy
• A/B testing (subject lines, email content, etc.)
• Dashboard builds (self-service & ad-hoc)
• Email heat maps
• Actionable insights

You will partner with Organic Social & Earned Media to help stand up a new analytics function, supporting initiatives such as:

• Defining KPIs and success metrics
• Identifying the right tools for measurement & reporting
• Channel attribution methodology (e.g. campaign tracking)
• Taxonomy for content categorization
• Dashboard builds (self-service & ad-hoc)

You will support with Web / Ecomm / App analysis, such as:

• Ecomm funnel (conversion and drop-off)
• Marketing channel attribution
• Landing pages
• User journeys

You will support our next phase of growth & innovation by merging marketing data with guest analytics to unlock new insights and perform advanced analytics analyses such as Propensity-to-Buy, Likelihood-to-Ski, Churn Prediction, Marketing Attribution, Cross-Channel Funnel Analysis, and more.

Tools leveraged in this role:

• Primary: Adobe Analytics, SQL, Snowflake, Tableau, Microsoft Excel/Powerpoint, JIRA, Omnibug
• Secondary: Mailgun, Airship, Python, Mouseflow, Google Trends

ROLE QUALIFICATIONS

Requirements:

• Strong quantitative and analytical skills with proven marketing success
  • 2+ years in marketing analytics (paid media / web / ecomm / app)
• Experience managing and analyzing large marketing & media datasets
  • Proficiency with web & media analytics tools (Adobe, Google Analytics, etc.)
  • Skills in data visualization (Tableau or similar)
• Effective communicator with data storytelling ability
• Comfortable in fast-paced environment
• Passion for data-driven marketing

Preferred:

• Proficiency in SQL and/or Python
• Knowledge across multiple channels (Paid Media, Relationship Marketing, Digital)
• Familiarity with Snowflake/cloud databases

The expected Total Compensation for this role is $74,100 - $96,456 + annual bonus. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Employees can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  506104
Reference Date: 11/19/2024 
Job Code Function: Marketing  
Job Type: [[JobType]]