Senior Copywriter

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

The outdoors, by nature, is a place that inspires. At Vail Resorts, we are lucky to work in the outdoor space every day in hopes of inspiring everyone to get outside and discover experiences of a lifetime. This role plays a big part in making that happen. As part of our internal creative agency, the Senior Copywriter will be the voice behind each brand in the Vail portfolio. This person should have a mastery of shaping brand voices to communicate ideas that connect with guests in such a way they can’t wait to visit one of the many resorts in the network.

This role requires a person that can think strategically and is able to make creative leaps from brief to executions. They are viewed as a creative expert and leader in their discipline and can present work to stakeholders in a persuasive and effective manner. 

Job Specifications:  

• Starting Wage: $80,000.00 - $100,000.00
• Employment Type: Year Round
• Shift Type: Full Time hours available
• Minimum Age: At least 18 years of age
• Housing Availability: No

Job Responsibilities:

• Write. You will write some of the best copy of your career. Headlines. Body copy. Emails. OOH. Video scripts. If it needs words you will be the one to pen them. 
• Use your craft to develop strong copy solutions that accurately represent the brands and lines of business across the enterprise. 
• Lead conceptual projects from start to finish, including partnership with internal and external creatives, working closely with creative directors and account teams. 
• Collaborate with a diverse mix of creatives, freelancers, producers, stakeholders to craft best-in-class marketing across a wide range of verticals, disciplines and markets. 
• Work from briefs to come up with ideas that are on-strategy and best-in-class creative solutions with outstanding copy being a central focus. 
• Be responsible for the craft, execution, and elevating the quality of a range of copywriting projects. 
• Present the work with a strong strategic lens and creative expertise inclusive of understanding art direction and design choices to stakeholders at all levels. 
• Develop brand voices and then ensure executions align to tones in a manner that propels the brands forward.
• Provide guidance to freelance writers to ensure brands stay on tone.
• Help grow and develop the team's creative culture.
• And, of course, you’ll probably head to the mountains from time to time. 

• Incredible copywriting skills and storytelling abilities, specifically able to craft attention-grabbing headlines for digital and email placements.
• Concepting and executing campaigns while meeting set deadlines
• Grow creative talent and develop a strong, positive team culture that inspires the company 
• Lead and champion creative vision in partnership with internal clients 
• Translate business objectives outline in briefs into clear creative strategies 
• Keep a pulse on new and emerging trends that impact the culture of our category and beyond
• Taking constructive feedback and building upon it for a better outcome
• Manage multiple projects at once, ensuring they stay on timelines and meet deadlines
• Mastery of puns and light-hearted wit, most importantly knowing when and when not use both

Job Requirements:

• 6+ years in a copywriting field, ad agency and/or internal brand 
• Exceptional copywriting, verbal, and editing skills
• Able to use/learn project management tools to manage creative projects 
• All-around positive outlook

Must include a link to online portfolio of work to be considered.

The expected Total Compensation for this role is $80,000.00 - $100,000.00. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.  Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  510328
Reference Date: 07/22/2025 
Job Code Function: Marketing