Share this Job

Vice President of Marketing

Date: Aug 14, 2019

Location: Broomfield, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Summary of Job:


The Vice President Marketing, Ski School and Rental/Retail is responsible for driving Vail Resorts’ Ski School revenue as well as Rental/Retail marketing.  Ideal candidate is currently a VP with 12+ years of experience and proven track record as a high potential talent demonstrating drive, ambition, business acumen, and emotional intelligence


This leader has strong business acumen and a deep understanding of analytics, with the skills and competencies to create and lead a centralized team as well as collaborate across the company to achieve objectives.  This role will use these key insights to develop the strategies and tactics to influence guest behavior.  This leader will create a data-driven approach to Ski School, including segmenting, targeting and personalizing to achieve financial targets for Vail Resorts.  This leader will also lead Rental/Retail Marketing, leveraging data and insights.

The VP will be responsible for the following:

  1. Drive revenue results for Ski School, Rental/Retail
  2. Create a new centralized model and process to drive revenue
  3. Leverage analytics to understand the guest behavior drivers and motivators to achieve a material impact on the Ski School business
  4. Launch go-to-market including segmentation, targeting, personalization, test and learn


Essential Job Responsibilities:

  • Centralized Business Model and Process: Build and oversee a data-driven, long-term roadmap that will influence guest behavior to achieve growth for both Ski School and Rental/Retail.
  • Financial Analysis & Business Acumen: Understand the drivers of the business, set budget expectations, forecast, and adjust action plan based on key drivers. Lead capital and expense recommendations to achieve vision.
  • Analytics: Leverage first party data to understand guest behavior, predict guest behavior and influence guest behavior.  
  • Go To Market: Create guest-centric go-to-market processes, roles and responsibilities for the Upsell Marketing team
  • Test & Learn:  Create hypotheses and test plans based on data and insights.
  • Integration: Integrate data and go to market plans including website, guest research, content, CRM, media.
  • Innovation: Develop the strategies and innovation plans to achieve business objectives.
  • Team Leadership & Development:  Proven track record for building high performing teams
    • Agility with ambiguity and change
    • Demonstrates a high-level of emotional intelligence

Skills / Attributes:

  • High Potential Talent:  Proven track record as high potential talent demonstrating drive, ambition, business acumen, and emotional intelligence.
  • Drive: Develop and drive the thinking and action plans to achieve results
  • Leadership: Able to lead cross-functional teams, realize new opportunities, and succeed against aggressive goals.
  • Influence: Define and present innovative ideas to the executive team and get buy-in to support your big ideas.
  • Results-Oriented: Able to drive to exceed goals, execute consistently, and deliver outstanding results.
  • Data-Driven: Obtain and analyze guest and behavioral data and use it to inform your planning and confirm your decisions.
  • Agility:  Ability to constantly assess self, team and business to make adjustments that achieve optimal business outcome.
  • Passion: Demonstrate a passion for the guest experience, culture, mission, and vision.  Inspire others to care about the digital experience and how it can be leveraged to improve the guest experience.
  • Ability to analyze trends, data, and leverage statistics and performance to influence strategy and roadmap.
  • Proven ability to manage complex projects and partner with cross-functional teams and deliver results in a fast-paced, deadline-oriented environment.
  • Strong communication (written, verbal and interpersonal) skills.

Job Requirements:

  • Bachelor’s degree in Business.  MBA preferred.
  • 12+ years’ experience with results accountability
  • Proven track record as high potential talent demonstrating drive, ambition, business acumen, and emotional intelligence.
  • Proven track record for driving high functioning, quality team outcomes and environment
  • Ability to work in matrix organization
  • Experience creating a successful strategic vision and plans based on competitive analysis, industry trends, emerging technologies, and company vision
  • Track record of project execution; completing and delivering projects on time and on budget
  • Highly proficient in MS Office applications
  • Oriented to quality and attention to detail.
  • Learns quickly and invests the effort and energy to learn and grow.

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 170475

Nearest Major Market: Denver