Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
The Vice President Destination and Resort Marketing is responsible for brand strategy that drives visitation across the resort network, fuels Lift Ticket, Food & Beverage (F&B), and Hospitality revenue and leverages external partnership activations to deliver the guest experience at all Vail Resorts properties. The ideal candidate is currently a VP level with 12+ years of marketing experience in Hospitality, Travel and Leisure industry, as well as expertise in building and supporting revenue generating strategic partnerships that drive visitation. This leader should have a proven track record of leading a large team in a matrixed organization demonstrating drive, ambition, business acumen, and emotional intelligence.
This leader has strong business acumen and a deep understanding of brand positioning and analytics, leveraging insights to shape the brand strategies and tactics to influence guest visitation as well as creating a differentiated experience for guests at our resorts. This leader will create a data-driven approach to destinations and resorts, that creates an emotional connection with guests to drive visitation, long-term loyalty and achieve business results for Vail Resorts.
Reporting to the Chief Marketing Officer (CMO), this Vice President role will be responsible for the following:
- Drive visitation to our resorts
- Leverage a centralized model to scale resort, F&B and Hospitality marketing, as well as differentiated guest experience at our resorts
- Leverage analytics to understand the guest behavior drivers and motivators to achieve a material impact on the business
- Launch go-to-market including segmentation, targeting, personalization, test and learn
Essential Job Responsibilities:
- Brand Strategy: Develop and execute a data-driven brand strategy for destination and resort that will influence guest behavior before, during and post visit to drive loyalty
- Centralized Business Model and Process: Achieve growth through brand marketing solutions that are scalable across Vail Resorts properties and products.
- Analytics: Leverage first party data to understand guest behavior, predict guest behavior and influence guest behavior.
- Financial Analysis & Business Acumen: Understand the drivers of the business, set budget expectations, forecast, and adjust action plan based on key drivers. Lead capital and expense recommendations to achieve vision.
- Go To Market: Create guest-centric go-to-market processes, that achieve growth through personalization
- Test & Learn: Create hypotheses and test plans based on data and insights.
- Integration: Integrate data and go to market plans including website, guest research, content, CRM, media.
- Innovation: Develop strategies and innovation plans to achieve business objectives.
- Partnership: Establish new external Strategic Alliances partnerships that align with our Mission.
- Team Leadership & Development: Serve as a leader on the CMO’s Leadership Team, working closely with other leaders to achieve priorities for Vail Resorts’ strategic growth priorities through others
- Proven track record for building high performing teams
- Agility with ambiguity and change
- Demonstrates a high-level of emotional intelligence
Skills / Attributes:
- High Potential Talent: Proven track record as high potential talent demonstrating drive, ambition, business acumen, and emotional intelligence.
- Drive: Develop and drive the thinking and action plans to achieve results
- Leadership: Able to lead cross-functional teams, realize new opportunities, and succeed against aggressive goals.
- Influence: Define and present innovative ideas to the executive team and get buy-in to support your big ideas.
- Results-Oriented: Able to drive to exceed goals, execute consistently, and deliver outstanding results.
- Data-Driven: Obtain and analyze guest and behavioral data and use it to inform your planning and confirm your decisions.
- Agility: Ability to constantly assess self, team and business to make adjustments that achieve optimal business outcome.
- Passion: Demonstrate a passion for the guest experience, culture, mission, and vision. Inspire others to care about the digital experience and how it can be leveraged to improve the guest experience.
- Ability to analyze trends, data, and leverage statistics and performance to influence strategy and roadmap.
- Proven ability to manage complex projects and partner with cross-functional teams and deliver results in a fast-paced, deadline-oriented environment.
- Strong communication (written, verbal and interpersonal) skills.
Job Requirements:
- Bachelor's degree in Business. MBA preferred.
- 12+ years’ experience of proven brand marketing experience with results accountability
- Consumer Brand Management experience preferred
- Proven track record as high potential talent demonstrating drive, ambition, business acumen, and emotional intelligence.
- Proven track record for driving high functioning, quality team outcomes and environment
- Ability to work in a matrix organization
- Experience creating a successful strategic vision and plans based on competitive analysis, industry trends, emerging technologies, and company vision
- Track record of project execution; completing and delivering projects on time and on budget
- Highly proficient in MS Office applications
- Oriented to quality and attention to detail.
- Learns quickly and invests the effort and energy to learn and grow.
The expected Total Compensation for this role is $187,800.70 - $241,983.95 + annual bonus + equity. Individual compensation decisions are based on a variety of factors.
Job Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
Full Time roles are eligible for the above, plus:
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 508134
Reference Date: 04/28/2025
Job Code Function: Marketing
