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Senior Product Manager - Growth

Date:  Apr 3, 2021

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 


Job Summary:

Do you have a passion to test and learn? Do you get excited by creating digital experiences, aimed at optimizing the UX for the guest and driving revenue for the business? The Sr. Product Manager – Growth is an amazing opportunity if you want to be the leading force behind driving forward the eCommerce at Vail Resorts.  


The Sr. Product Manager - Growth will be responsible for three main components: 


  • Create and manage the testing roadmap to delivers on Vail Resorts’ strategic priorities   

  • Design and execute Digital A/B and Multivariate tests by partnering with Marketing Technology, Digital Experience, Relationship Marketing, and other delivery functions   

  • Partner with Marketing Analytics to communicate actionable insights on consumer behavior  


Job Responsibilities: 

  • Roadmap: Develop, manage and communicate a testing roadmap that optimizes the online experience and delivers on key business priorities. Leverage various research methods such as web analysis, usability research, etc. to identify opportunities to improve the site experience, task completion, and funnel conversion.  

  • Design Experiments: Expertise in designing A/B and Multi-variate experiments, identifying user segments and determining testing KPI. Responsible for setting up experiments in testing and site monitoring tools; such as Adobe Test and Target and MouseFlow   

  • High Quality User Experience: Apply digital best practices when designing new user experiences across a responsive platform. This role is responsible for defining business and interaction requirements as well as UAT’ing the test variations to ensure a high quality experience.   

  • Execution: Partner with Analytics and Marketing Technology to develop and QA test experiments using an agile methodology  

  • Communicate Results and Insights: Communicate fact-based test recaps in a compelling manner that clearly articulate the consumer or UX insight behind the data  


Cultural Characteristics: 

  • Data-Driven: Hypothesis driven thinking to solve complex problems. Leverage data to inform planning and confirm decisions.   

  • Strong learning agility. Enjoys and excels in environments where he/she must tackle and solve new and increasingly complex challenges and issues. Willing to test new ideas, technologies, and approaches to business.  

  • Results-Oriented: Takes initiative. Driven to exceed goals, execute consistently, and deliver high quality outstanding results.   

  • Quality Focused: Focused on delivering a high quality digital experience to our guests and a high quality test experience for the business that leads to actionable insights.  

  • Subject Matter Expert: Viewed as the expert in online A/B testing and a resource for other channels in Marketing (media, email, content, etc.)   

  • Process and Detail Oriented: Ensure processes, tools and documentation are in place to support efficient experimentation  

  • Passion: Demonstrate a passion for the guest experience, culture, mission, and vision. Inspire others to come up with ways to optimize the guest experience. Passionate about growing and expanding the testing program.  


Job Requirements: 


  • Bachelor’s degree in related field (Business, Data Science, Marketing, Computer Science, Mathematics, or Management Information Systems) 

  • Fluent in A/B testing methodologies and had success in driving significant growth through testing   

  • Experience with A/B testing tools specific to test creation (Adobe Target / Maximizer / Optimizely) .   

  • Comfort leveraging online data funnel stats to glean insights (using tools like Adobe Analytics, Google Analytics etc) 

  • Experience in marketing, business development and/or business strategy, including a minimum of five (5) years of experience in e-commerce or online marketing, with responsibility for user experience development/management, e-commerce, online marketing and/or online business strategy   

  • Testing experience, minimum of 2 years executing A/B and or Multivariate tests.   

  • Excellent communication skills, including experience presenting to senior-level audiences.  

  • Strong leadership and organizational skills.   

  • Proven ability to collaborate well across functions and departments, to work as part of a team, and to lead teams in achieving goals. Experience managing many projects simultaneously to successful execution.   

  • Minimal travel to our various resorts 



  • Strong understanding of website standards, usability, site design, and ecommerce 

  • Familiarity with the travel industry and the online travel customer decision-making process is helpful.   

  • Active interest in skiing, snowboarding and travel is helpful.   



The budgeted range starts at $90,000 - $113,000 + annual bonus.  Actual pay will be adjusted based on experience.


The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 276931

Nearest Major Market: Denver