Sr. Manager, Marketing Operations

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

The Sr. Manager, Marketing Operations is a key operational and program management leader supporting teams across the Marketing organization. This role is focused on driving alignment, executional rigor, and strategic coordination of Go-To-Market initiatives.

As a member of the Marketing Operations team, this person will play a pivotal role in building and operationalizing marketing programs that enhance the guest experience and accelerate business performance. The role will partner closely with brand, business, channel, creative and analytics teams to ensure programs are designed and executed efficiently, with measurable impact.

The Sr. Manager, Marketing Operations reports to the Director of Marketing Operations.

Key Responsibilities

• Go-To Market Program Leadership
  • Act as the operational lead across strategic Go-To-Market (GTM) programs 
  • Partner with marketing stakeholders to translate GTM strategic priorities into executable roadmaps, timelines, and measurable outcomes.
  • Coordinate cross-functional workstreams and stakeholders to ensure GTM efforts are integrated across products and functions.
  • Ensure program initiatives are grounded in guest insights, segment prioritization, and testing plans.
• Operational Program Management
  • Drive end-to-end planning, hand-off, execution, and delivery of marketing initiatives in partnership with product, channel, creative, and analytics teams.
  • Establish and maintain workflows, communication cadences, and accountability frameworks to enable operational clarity.
  • Anticipate risks, manage interdependencies, and escalate blockers to maintain momentum across initiatives.
  • Facilitate working sessions, stakeholder reviews, and leadership updates to maintain alignment and visibility.
  • Share operational best practices across Marketing Operations and the Marketing organization
• Process Optimization & Cross-Functional Collaboration
  • Identify and implement process improvements to streamline execution, reduce friction, and improve velocity for marketing teams.
  • Serve as a strategic thought partner to GTM leadership and functional owners by helping operationalize guest journey initiatives and test-and-learn strategies.
  • Support intake and prioritization processes for GTM-related projects across teams.
• Stakeholder Management
  • Serve as the connective tissue between working teams and broader Marketing programs to ensure cohesion and integration.
  • Build strong relationships with internal partners across departments and grade levels

Job Qualifications

Required:

• 7+ years of experience in program and/or project management, with demonstrated success in marketing-focused environments
• Deep understanding of guest-centric and data-driven marketing strategy and execution
• Strong experience driving complex, cross-functional initiatives from concept to completion
• Self-motivated, highly organized, and detail-oriented with excellent written and verbal communication skills
• Experience aligning stakeholders at multiple levels and working with ambiguous or evolving priorities
• Bachelor’s degree or equivalent experience in marketing, business, project management, or related field

The expected Total Compensation for this role is $92,396 - $115,000 + annual bonus. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  507947
Reference Date: 04/08/2025 
Job Code Function: Marketing