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Senior Specialist / Epic Pass Brand

Date:  Aug 4, 2022

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at

Job Specifications:

  • Housing: Not Available
  • Outlet: Remote
  • Shift & Schedule Availability: Year Round / Full Time 
  • The budgeted range starts at $45,000 - $65,000.  Actual pay will be adjusted based on experience.


Job Summary:

The Senior Specialist is responsible for executing marketing deliverables, ensuring Epic Pass creative standards are adhered to, and managing the timely and accurate delivery for Go-To-Market. This includes, but is not limited to; video, digital display, paid and organic social, website updates. This role is also responsible for supporting key internal partners and working collaboratively with the pass product team, the creative production team, channel team partners and third-party vendors. This position will report to the Brand Manager, and support the Epic Pass brand team in all facets of the Epic Pass brand and strategy.


Job Responsibilities:

Creative Execution

  • Support creation of campaigns, style guides, and various other executions of the brand, represented across all mediums in the Go-To-Market strategy.
  • Lead and project manage development of creative assets from briefing to approval, ensuring appropriate collaboration and sign-off across teams.
  • Write creative briefs to inspire best in class marketing communications.
  • Ensure Epic Pass brand guidelines are adhered to.
  • Responsible for timely and accurate trafficking of creative assets.
  • Partner on social media content and digital updates.
  • Ensure brand message accuracy and consistency across all channels (paid media, social, organic, website, ect.)


  • Co-ownership of updates to and applicable resort Season Pass web page content for Go-To-Market, deadlines and enhancements.
  • Responsible for updating media matrices for native ads and social content with necessary messaging changes per business goals.
  • Review live creative and recommend brand optimizations for future campaigns.
  • Contribute to brand evolution and growth strategies


  • Proof all creative assets for spelling, grammar and brand guideline adherence.
  • Stay up to date with latest marketing trends, brand stimulus and best practices.
  • Management of brand budget spend.
  • Vital brand team support for ad-hoc project needs and requests, as required.
  • Other duties as assigned


Job Requirements:

  • Bachelor’s degree in marketing or related field preferred.
  • 3+ years of relevant work experience in advertising or marketing.
  • Experience managing and tracking multiple projects with ability to take lead on projects, problem solve and time manage.
  • Strong attention to detail, communication and organizational skills.
  • Experience working under tight timelines and ability to communicate updates and changes effectively.
  • Experience working directly with, and providing direction to, creatives (account managers, designers, etc).
  • Proven track record for problem-solving, showcasing success using different skill sets.
  • Shows initiative and out-of-the-box thinking.
  • Technology advocate, highly proficient in MS Office applications, and working knowledge of CMS.
  • A successful candidate for this role will demonstrate our team norms; Be Curious, Own it, Be Human, Be Brave, Keep it simple.


The budgeted range starts at $45,000 - $65,000.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 458968

Nearest Major Market: Denver