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Digital Site Content Producer

Date:  Dec 29, 2020

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 


Job Summary: The Vail Resorts Brand Marketing Team is committed to leading with guest-centric, data-driven, targeted and personalized marketing to deliver on Vail Resorts mission of creating an Experience of a Lifetime across 37 resorts with 55,000+ employees and a market capitalization of $8.5B.  In our corporate headquarters we are establishing a centralized, strategic brand leadership team, which combined with an expansion of our existing Content Marketing team will allow us to further position and differentiate our world-class brands and to scale the creative and content necessary to enable our Go To Market vision.  We are focused on creating a sustainable high-performing team that will develop talent and prioritize career growth through accelerated opportunities and progression. 



The Sr. Specialist, Digital Site Content Producer is an exciting opportunity to join a team that is driving our content updates across our many resort websites. This is an ideal fit for someone who is passionate about delivering an exceptional online customer experience.


The Digital Content Sr. Specialist will be responsible for partnering with our resort teams to ensure our website content is up to date across our resort portfolio. Key accountabilities will include driving the content update process, keeping stakeholders informed and engaged at the right points, compiling performance data and producing regular reports, and driving the execution of the SEO strategic plan. There is an additional opportunity to gain exposure and support our organic social approach in partnership with our resort brands as well.


We are seeking a highly self-motivated individual who is eager to grow in the digital marketing field. The ideal team member will excel in this role by keeping our partners actively engaged with quality content and support, as well as contributing internally to the growth of our overall content strategy through new and existing initiatives.


The ideal fit will have the right mix of inquisitiveness and technical aptitude who is interested and excited to drive Vail Resort’s content personalization across multiple channels, brands and audiences. The job will require exceptional leadership skills, agility and a strategic approach to finding solutions that drive the business. Critical to its success will be someone who can partner with internal stakeholders, external partners, and a variety of cross-functional teams.


Job Responsibilities: 

  • Drive in the execution of digital experience strategies related to serving our portfolio of brands, particularly in supporting key site design, content curation, compiling performance data, managing trends, and building promotional content and calendars.
  • Drive, plan and coordinate branded content updates and site enhancement efforts, ensuring message and content reaches key target audiences
  • Optimize storytelling and site presentation, bringing the brands and products to life with a guest-centric approach
  • Contribute to ongoing conversations on how to expand our content strategy
  • Drive website personalization to enable compelling, tailored digital experiences for our guests
  • Add new products or content including product descriptions, photography, and SEO tags
  • Develop engaging and SEO-friendly copy
  • Manage the digital content update process using Agile methodology and help stakeholders understand how to utilize the system
  • Compile performance data for earned channels and build reports that enable the analysis of digital content and SEO performance
  • Develop the best practice recommendations for digital content and socialize optimization recommendations for each phase of the GTM plan
  • Partner closely with stakeholders from product and channel teams for messaging requirements and delivery of content
  • Lead partner teams on adjusted timelines and resources for optimizations and changes in strategy
  • Work closely with our web development team in reporting bugs, testing new functionalityand developing new web features as well as maintaining all aspects of web usability, content, and design
  • Stretch to support organic social reporting, publishing and executing as needed.
  • Record and evolve SOP to ensure the most efficient training for GTM flights


Job Requirements:


  • Bachelors’ degree and 4+ years’ experience in related field (Marketing, Communications) 
  • Experience with complex GTM processes a plus
  • Knowledge of SiteCore, CMS software, E-commerce websites and HTML a plus
  • Knowledge of best practices for web creative a plus
  • Ability to work with cross-functional teams to develop insights that inform strategic decisions
  • Ability to develop and deliver key presentations to upper management
  • Exceptionally organized and detail oriented, with experience creating order from disorder
  • Enjoys solving problems and finding process efficiencies in an innovative, creative and dynamic environment
  • An agile leader and strong communicator, they will drive change with enthusiasm, thoughtfulness and a commitment to personal and team development
  • Ability to analyze performance data and communicate technical concepts clearly and concisely
  • Exceptional project management, partnering and collaboration skills


The budgeted range starts at $56,300-$67,600.  Actual pay will be adjusted based on experience.


The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 269087

Nearest Major Market: Denver