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Senior Manager of Digital Experience

Date: Aug 7, 2019

Location: Broomfield, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Vail Resorts is hiring a Senior Product Manager on the Digital Experience team who will be responsible for driving online business results for Lodging, Ski School, and other Ancillary products.  Do you have passion for delivering a digital experience that is effortless? Do you want to be challenged and have a meaningful impact on driving business performance as well as an Experience of Lifetime for our guests? We are seeking an experienced Senior Product Manager who can connect the business needs with consumer behavior to unlock new revenue opportunities using our digital platforms.

The Senior Product Manager for Hospitality and Ancillary products will be responsible for three main components:

  • Defining the digital strategies that deliver on Vail Resorts’ strategic priorities for Lodging, Ski School, and other ancillary products
  • Subject Matter Expert on digital channel performance and influencing go to market process and strategies.  Accountable for defining, monitoring, and achieving business results.
  • Determines the digital product roadmap and manages a small team to execute strategic capital initiatives, as well as maintenance and optimization of the guest experience.

Job Responsibilities:

  • Owner of Digital Performance: Expert in the online performance of Lodging, Ski School and Ancillary products.  Defines digital performance goals, regularly monitors and communicates results.  Deep understanding of the conversion funnel, identifies problem / opportunity areas, and makes recommendations on how to increase online performance.   
  • Go To Market Channel Expert: Represents the digital channel in go-to-market planning.  Defines digital strategies and recommendations to achieve overall business KPIs. Conducts ongoing competitive evaluation and acts as a digital thought leader.
  • Roadmap: Develop, manage and communicate a digital product roadmap that optimizes the online experience and delivers on critical business priorities.  Leverage various research methods such as web analysis, usability research, etc. to identify opportunities to improve the site experience, task completion, and funnel conversion.
  • Leadership: Manages a product manager and product specialist.  Provides guidance on UX decisions, business requirements, and season start communication.  Works closely with other Senior Managers on the team to share learnings, insights, and ensure consistency.  Responsible for the growth and development of direct reports.

 Cultural Characteristics:

  • Results-Oriented: Ambitious and takes initiative.  Driven to exceed goals, execute consistently, and deliver high quality outstanding results.
  • Business Acumen: Acts as the owner of their business.  Understands, set, and execute business strategy.  Measures the effectiveness of their business strategy through financial performance. 
  • Customer Focused: Puts the guest at the center of all decisions.  Inquisitive and digs deep to understand guest behavior, barriers and motivators, with the end goal to drive guest loyalty.
  • Strong learning agility.  Enjoys and excels in environments where he/she must tackle and solve new and increasingly complex challenges and issues.  Willing to test new ideas, technologies, and approaches to business.
  • Quality Focused: Focused on delivering a high quality digital experience to our guests that is seamless, effortless, and intuitive. 
  • Passion: Demonstrate a passion for the guest experience, culture, mission, and vision.  Inspire others to come up with ways to optimize the guest experience.  Passionate about growing and expanding the testing program.


Job Requirements:

  • Bachelor’s degree in related field (Business, Marketing, Computer Science, Management Information Systems, or Hospitality Management) required
  • Experience in marketing, business development and/or business strategy, including a minimum of five (5) years of experience in e-commerce or online marketing, with responsibility for user experience development/management, e-commerce, online marketing and/or online business strategy
  • Strong understanding of website standards, usability, site design, and ecommerce.
  • Excellent communication skills, including experience presenting to senior-level audiences.
  • Analytical thinking and strong business acumen.
  • Strong leadership and organizational skills. 
  • Proven ability to collaborate well across functions and departments, to work as part of a team, and to lead teams in achieving goals. Experience managing many projects simultaneously to successful execution. 
  • Familiarity with the travel industry and the online travel customer decision-making process is helpful.
  • Minimal travel to our various resorts

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 168940

Nearest Major Market: Denver