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Senior Manager of Epic Pass Guest Acquisition (Remote)

Date:  Aug 5, 2022

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at

Job Specifications: 

  • Outlet: Corporate
  • Shift & Schedule Availability: Full Time / Year Round
  • Other Specifics: Remote 


Job Summary:

The Senior Manager, Epic Pass Guest Acquisition is an insight-focused, guest-centric marketer with a desire to tackle challenging, exciting business opportunities in an effort to drive pass holder acquisition for the most critical revenue driving products at Vail Resorts. Our cross-functional team is smart, ambitious, and positive. Most of all, we are passionate about what we do.


In this role, the Senior Manager will lead development and execution of strategic initiatives that drive business results for the ‘Acquisition’ guest segment of Vail Resorts’ guests. This role requires strong analytical capabilities, the intuition for business, and strong relationship-building skills to effectively translate ideas into action. This person will work with other members of the Lift Revenue Team to achieve critical business metrics while working cross-functionally to execute campaigns targeting new guests. This leader will identify innovative ways to expand reach and increase awareness/consideration of our advanced commitment Pass products through ROI-focused programs. This leader will need to build and leverage relationships with core channel, analytics, and Strategic Alliance teams, as well as external partners, to be successful in this role. The Senior Manager, Epic Pass Guest Acquisition role is intended for individuals who crave ownership, thrive in a fast-paced collaborative environment, communicate clearly and concisely, have a consistent track record in driving results through data centric strategies, and want to solve the most critical business problems!


Job Responsibilities:

Business Ownership:

  • Own development and execution of strategies that drive acquisition through clearly defined business objectives and demonstrable KPIs
  • Synthesize internal and external data into compelling business cases and performance narratives for executive audiences; influence at every level of the organization to get strategy buy-in
  • Connect with Pass Team and cross-functional partners to unlock productive working relationships and efficient cross-functional processes 
  • Influence cross-channel partners to optimize and evolve lifecycle marketing strategies using all channels to increase acquisition of new guests and drive conversion into our Pass products
  • Collaborate with other lines of businesses (Ski and Ride School, Hospitality, Rentals) to generate enterprise-wide marketing strategies and improve the guest journey
  • Draw on the external world for inspiration - demonstrate standard methodologies, new insights, and what works/doesn't work from leaders in and out of the industry
  • In partnership with cross-channel teams, translate business strategies into full-funnel multi-touch marketing programs with a guest-centered approach
  • Identify and communicate opportunities in the guest journey to focus test and learn plans to incentivize behavior and bring new guests into the portfolio
  • Demonstrate strong learning agility, emotional intelligence, and ambition, with the experience to recognize and develop talent
  • Lead and develop direct report(s) and cross-functional partners in the execution of key performance initiatives
  • Other duties as assigned


Job Requirements:


  • Bachelor’s degree or equivalent experience required; MBA or other advanced business learning or coursework preferred


Work Experience:

  • 5+ years of relevant work experience including proven ability to successfully lead and oversee critical projects and multi-faceted business initiatives Experience with analyzing information and data to make decisions
  • Experience supporting and working with C-level executives in a business environment
  • Experience drawing on numerous qualitative/quantitative data sources to build compelling business stories that clearly communicate business results and convey new strategies


Other Requirements:

  • Motivated by and excited to work on high-visibility, critical business projects and initiatives in a fast-paced environment
  • Craves ownership and demonstrates extensive project/program management experience; has analytical skills with the ability to identify and understand sophisticated problems, build plans and solutions, make decisions, and take action.
  • Possesses strong interpersonal and relationship building skills with resourcefulness to work with people from various backgrounds and areas of the business; builds and maintains highly effective working relationships; is able to build a comprehensive and well-developed network.
  • Applies strategic approach to generate new thoughts and opportunities; has ability to build on strategic and forward thinking thoughts/ideas.
  • Continuously adapts to change and effectively navigates through ambiguity; decides and acts without having the picture totally defined; appropriately changes one’s strategy in response to new information.
  • Effectively prioritizes and drives for results – makes things happen and conveys a sense of urgency.
  • Prepares executive-level presentations (e.g., content development, talking points, etc.).
  • Manages cross-functional business partners and can effectively navigate change in a cross-functional context
  • Oriented to quality with strong attention to detail.


The budgeted range starts at $100,000 - $125,450 + annual bonus.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 448707

Nearest Major Market: Denver