Share this Job

Senior Manager Ski School Marketing

Date: Aug 14, 2019

Location: Broomfield, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Summary of Job:


The Senior Manager, Ski School Marketing is responsible for driving the strategy to achieve the revenue goals of the Ski School line of business across Vail Resorts.

This position will create and direct the strategic plan to achieve volume, capture and revenue targets associated with a certain segment of guests to participate in Ski School as part of their mountain vacation across multiple resorts and/or geographies.

The ideal candidates is an analytical marketer with the ability to implement and optimize a segmented, targeted and personalized marketing approach, with experience leveraging test-and-learn capabilities to measure effectiveness in order to drive business results.


This position will lead team members responsible for creating targeted and personalized content to deploy against complex guest segments and contact strategies leveraging marketing automation platforms.

They will actively monitor key performance indicators for the Ski School business, be able to identify key drivers of performance, optimize tactics where needed, and work with various stakeholders to deliver revenue goals for the Ski School line of business .

The ideal candidate must be a great communicator that is able to give and take positive feedback, as well as effectively collaborate with various stakeholders and prioritize workflows. He/she will have will have their hands in many different types of projects and be responsible for delivering results on-time in a very fast-paced environment. Flexibility and a positive attitude are crucial, as well as the ability to delegate and inspire confidence in stakeholders to deliver upon the growth objectives of the business.


Essential Job Responsibilities


  • Responsible for driving the development of marketing strategies and tactics for Vail Resorts ski school – including strategic planning, campaign management, establishing KPI’s, and effectively translating long-term business/company vision and objectives into shorter-term (1-year) actionable planning, with a specific focus on driving volume and revenue.
  • Build and manage relationships with key stakeholders, agency partners, sponsors, operational contributors and financial counterparts to support strategic planning and budgeting initiatives.
  • Direct teams responsible for implementing segmented, data-driven targeted marketing leveraging insights and optimizing decision trees and results within marketing automation platforms
  • Provide thoughtful analysis of marketing effectiveness in achieving marketing objectives and business-driving efforts through data-driven results and optimization.
  • Leverage insights, conduct research and gain learnings to inform segmentation strategies  to drive growth.
  • Oversee the budget and forecast for assigned business segments


Job Requirements:


  • 4 year college degree or equivalent experience
  • 6-8 years marketing experience, preferably in an area delivering results for a product or Line of Business; experience working in a multi-location and matrixed environment a plus
  • 3+ years direct supervisory experience


Other Requirements:


Confident, collaborative leader who is able to function effectively in a matrixed environment by successfully leading through influence. Pursues work with energy and drive. Adept at assessing and utilizing business data to identify needs and capitalize on opportunities. Must have excellent interpersonal skills and a positive attitude, with the ability to be nimble in a fast-paced environment. Comfortable interacting with individuals at all levels of the organization. Works independently, takes the initiative and has the desire to achieve. Possesses good judgment, and is conscientious and trustworthy. Some travel required to different resort locations.

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 170486

Nearest Major Market: Denver