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Senior Manager, Season Pass Analytics (Remote)

Date:  May 10, 2022

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at


As of Nov. 15, 2021, Vail Resorts will be requiring all employees across North America to be vaccinated for COVID-19.



The Marketing Analytics team leverages Vail Resorts’ proprietary guest data to generate insights that drive value for the business. The team informs data-driven insights and strategic decisions across the enterprise and is a key partner to many Lines of Business (including Season Pass, Paid Lift Tickets, Ski School, and Rentals). 



As the Senior Manager of Season Pass Analytics, you will lead strategic analyses, reporting and insights to support revenue growth strategies, in-season execution and budget planning for the Season Pass business (Epic Pass!). In addition, you will support strategic planning for the Season Pass business. This is a highly visible analytical leadership role and relationship building will be a key component of success. The position requires the ability to analyze data and to provide strategic insights with actionable recommendations in a concise and persuasive manner to executive stakeholders.


Job Responsibilites: 

  • [Guest Analytics] Manage all aspects of guest analysis for Season Pass and other guest retention initiatives. Formulate insights based on guest motivators, behavioral drivers, and marketing programs impacting guest decision making.
  • [Performance Analysis and Reporting] Manage the development and distribution of executive-level (C-suite) reporting related to sales performance, with in-depth analysis of key performance drivers.
  • [Presentation] Communicate conclusions, implications, and recommendations of analyses in a clear, concise fashion to executive-level stakeholders to drive more effective marketing decisions.
  • [Leadership] Lead and mentor junior members of the team with a focus on personal and analytical skill development.
  • [Prioritization] Prioritize projects with the marketing team to balance the support of broad initiatives with recurrent reporting and proactive analysis.  Evaluate the potential impact of analysis and effectively manage timelines and expectations.


Job Requirements:

  • Very strong quantitative and analytical skills with demonstrated success in analytical or financial roles
  • Minimum 4-6 years previous experience in marketing analytics, consulting, direct marketing, investment banking, financial analysis or other similar field. Preference for experience in a B2C setting
  • Proven experience communicating actionable recommendations and insights based upon data-driven insights to executive-level stakeholders
  • Demonstrated strength in written and verbal communication, adjusting the message to the audience
  • Excellent interpersonal and relationship management skills, with the ability to communicate effectively at all levels of the organization
  • Strong presentation skills and an aptitude for condensing large amounts of data into a meaningful story
  • Strong project and people management skills
  • Ability own and drive multiple projects simultaneously and coordinate cross-functionally within the organization
  • Demonstrated success working with large data sets; experience with analytic tools/software such as Tableau and similar programs strongly preferred; experience with data processing (SQL) also a plus.


The budgeted range starts at $100,000 - $125,450 + annual bonus.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 434756

Nearest Major Market: Denver