Senior Manager, Search Engine Optimization

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary: 

The Digital Markeitng team at Vail Resorts is looking for an SEO subject matter expert to join our Digital Marketing team!  

We pride ourselves on being mission-focused and data-driven as the growth and innovation engine for the company.  We care deeply about our destinations and our guests.  We’re more than just a company: We help millions of guests create experiences of a lifetime every season.

Our ideal candidate is a self-starter with an entrepreneurial spirit and a curious personality who is ready to take their career to the next level.  At Vail Resorts, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together.  The team fosters an environment that’s inclusive and diverse, supporting all team members to be themselves. We value everyone’s ideas and perspectives and believe that our team’s diversity is critical to our ability to deliver exceptional work products and experiences.

This role will have a specific focus on maturing our SEO approach across content and technical site structure to ensure we can maximize the organic growth value from our 42 resorts across the globe and the Epic Pass brand.  Reporting into the Sr. Director of E-comm, and leading a team of internal and agency partners, the right person for this role will come in and be a game-changer in how we garner greater value from our amazing ski destination resort brands

Job Specifications:

• Outlet: Corporate 
• The budgeted range starts at $95,000 - $123,000 + annual bonus. Actual pay will be adjusted based on experience
• Shift & Schedule Availability: Full Time, Year Round
• Other Specifics: Hybrid

Job Responsibilities:

This role will report to the Sr. Director of Ecommerce and focus on evolving and maturing our SEO approach for our resort brands and the Epic Pass. 

This role will partner with content marketing teams (PR, Earned Media, Organic Social), Digital Marketing teams (E-comm, IT), and will also interface with various lines of business (e.g. Season Pass, Ski/Ride School, Hospitality, My Epic Gear & Rentals).

What you’ll do

• Define Vail Resorts’ SEO strategy across current and new products and services.
• Identify new opportunities to increase online visibility and drive organic traffic.  Including full site and content audits to identify ways to improve site structure that increases organic ranking potential.
• Measure and optimize the overall SEO program’s success.
• Perform competitive analysis and benchmarking while monitoring and measuring search positioning.
• Build and maintain SEO reporting dashboards to track performance.
• Demonstrate a superior understanding of technical SEO practices and tools.
• Collaborate closely with the content marketing team to drive effective SEO strategies, identifying ways to better utilize and propagate our inspirational skiing/snowboarding content in more places across the digital experience to drive greater organic traffic value.
• Perform opportunity analysis and make recommendations for funding in both content and technical spaces to maximize SEO value.
• Partner closely with the E-comm team and Digital IT teams to create an organic growth roadmap focused on technical and content related opportunities that grow traffic and conversions across primary search engines.

Job Requirements:

• Bachelor’s degree in related field (Business, Technology, Economics, Marketing, Communications, Statistics, Computer Science, Data Science, or Mathematics) preferred
• Minimum of 5 years experience in SEO roles with increasing responsibilities.
• Extensive track record of proven success in SEO marketing and experience using SEO tools.
• Technically proficient in all components of SEO.
• Curiosity and natural energy to drive initiatives forward quickly.

• Thrive in a dynamic work environment where hands-on management is the norm, and strategies are adjusted to take advantage of new opportunities
• Self-directed and collaborative person who knows how to prioritize tasks and get things done.
• Impeccable organization skills.
• Strong verbal and written communication skills.
• Highly collaborative approach and open communication style

The expected Total Compensation for this role is $95,000 - $123,000 + annual bonus. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  505551
Reference Date: 10/15/2024 
Job Code Function: Marketing  
Job Type: [[JobType]]