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Manager, Season Pass International Marketing

Date:  May 19, 2021

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 


Summary of Job:

The Manager of Season Pass International Marketing is responsible for helping Vail Resorts improve Australian pass and international destination business growth by crafting and executing inventive marketing strategies through data validated insights! This role acts as the pass marketing liaison for our three Australian resorts and leads all aspects of the development, delivery, and reporting of the marketing plans for international destination as well as Epic Australia Pass. This role requires global, inter-cultural, marketing expertise and strong analytical capabilities as well as brand marketing integrity to translate quantitative and qualitative data into engaging creative campaigns!


Job responsibilities:

Epic Australia Pass

  • Lead Epic Australia Pass sales and marketing annual planning
  • Lead EAP cross-functional team including AUS marketing, PR and Pd Media to develop and execute an omni-channel go-to-market plan designed to drive awareness, consideration and conversion of EAP. (Limited RM Digital and internal agency support).
  • Lead creative briefing, review and approval process for EAP GTM in partnership with AUS agency of record and AUS marketing team.
  • Partner with insights team to design annual EAP intent to visit / brand health research.
  • Lead governance of EAP brand standards and guidelines.
  • Partner with finance & AUS sales to develop annual EAP budget and pricing recommendations.
  • Handle the EAP marketing budget in collaboration with the AUS marketing team.
  • Act as primary central office liaison for the AUS commercial team facilitating sales and marketing related integration or support issues as needed.
  • Leverage data to draw clear, concise narratives on performance and assess potential strategic opportunities for both guest acquisition and the broader business
  • Provide ad hoc support, as needed, across the broader lift revenue team to achieve collective goals

International Destination Marketing

  • Lead international destination marketing annual planning focused on AUS, MX, UK and partnering with key international destination resort partners including Whistler Blackcomb, Vail, Park City and Breckenridge
  • Develop and execute an omni-channel go-to-market plan designed to drive international guest visitation to VRI’s North American owned and operated resorts.
  • Lead creative briefing, review and approval process for international paid media, digital and RM assets.
  • Partner with PR to inform social content strategy for EpicPass.esp social handles.
  • Handle international destination marketing budget.
  • Handle international agency relationships.
  • Run in-season visitation reporting and analysis for international guests.
  • Observe global consumer trends and marketing best practices to evolve breakthrough creative that is relevant and compelling to the guest.
  • Develop and encourage team members and consumers to be ambassadors and advocates of the brand(s).


  • Exhibit high learning agility, resilience, commercial acumen and emotional intelligence
  • Support development goals of other team members through active listening and candid feedback


Job Requirements


  • Four-year college degree required; emphasis in marketing or business preferred
  • 5+ years of international marketing work experience, brand marketing experience strongly desired
  • Proven track record of ownership of work and complex business problems; should be a self-starter without the need for daily direction
  • Experience with leading both direct reports and partner teams through brand and creative direction, from project conception through execution
  • Experience working directly with and providing direction to Creatives (designers, art directors, etc) as well as external agencies
  • Experience developing and owning social media content strategies
  • Experience supporting and working with leadership teams in a business environment
  • Strength in written and verbal communication, adjusting message to audience and able to communicate optimally at all levels of the organization
  • Excellent interpersonal and relationship management skills; able to optimally lead through influence
  • Be able to own and coordinate numerous projects simultaneously and coordinate cross-functionally within the organization
  • Find solutions by utilizing strong problem solving skills and finding comfort with ambiguity
  • Able to thrive in a multifaceted, fast-paced environment
  • Proficient in Microsoft PowerPoint, Excel, and Word


  • Client-side (non agency) brand marketing experience
  • Spanish and/or Japanese
  • Strength in storytelling and presentation skills
  • Proven analytical skillset
  • An MBA, Masters in marketing, or equivalent coursework / experience


The budgeted range starts at $58,000-$88,950 + annual bonus.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 301308

Nearest Major Market: Denver