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Senior Director Content Marketing

Date:  Jun 9, 2021

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 


Summary of Job:


The Sr. Director of Content Marketing (CMT) leads Vail Resorts’ in-house creative agency and is responsible for ensuring that Vail Resorts generates breakthrough creative strategies, develops world-class creative assets, and executes with high efficiency through ownership of production processes and the Digital Asset Manager (DAM) and Media Asset Manager (MAM) tools. Leading with a client service mindset, the Sr. Director will work closely with internal stakeholders, external partners and vendors, and a variety of cross-functional teams – including Omni-channel Marketing, Analytics, IT, Resort Brands, Epic Pass brand, etc. – to lead the charge in developing ways to maximize effectiveness, scalability, and quality control.

The CMT is comprised of 4 teams: Account, Strategy, Creative, and Production / Asset Management. The Sr. Director will directly manage the 4 leaders of these teams, with oversight for the full organization.

The successful candidate will be capable of leading a large team with many functions, flexing quickly between a range of creative to highly technical work to business strategy. S/he will have an eye for top creative and technical talent, and be able to connect to these diverse teams at a detailed and high level. Most importantly, the Sr. Director of Content Marketing will be able to simplify the complex to ensure high-quality prioritization, decision-making, and creative problem-solving.  


Essential Responsibilities


  • Oversee annual, quarterly and monthly planning to ensure alignment with brand and business strategies, while managing internal and external agency capacity
  • Optimize CMT structure to maximize capacity and effectiveness against top brand and business priorities 
  • Recruit, onboard and develop top talent across teams
  • Foster a team culture that generates high levels of creativity, effectiveness and efficiency
  • Establish and facilitate low-friction ways of working amongst the CMT, its internal clients and internal / external partners
  • Bring in a steady stream of external inspiration to stretch the organization
  • Partner with brand leaders to establish productive relationships with external agencies and freelancers, where needed (with an eye to scope clarity and cost efficiency)
  • Ensure best-in-class briefing practices to inspire creativity, enable efficiency, and allow for agility
  • Generate clear and actionable creative and content marketing strategies that drive ROAS
  • Maintain high production and versioning quality standards
  • Oversee the continued integration of the DAM system and the implementation and integration of the MAM system, delivering  on cost, automation and agility objectives
  • Establish and oversee governance for digital asset management standards and practices, such as: digital asset classification and preservation, digital rights management, asset finishing and lifecycle
  • Ensure scalability of structure and processes for future growth


Job Requirements:


  • Bachelors’ degree and 10+ years’ experience in related field (Marketing, Communications) 
  • 10+ years of leadership experience
  • Significant creative agency experience, with nuanced understanding of optimal agency org design and roles and responsibilities
  • Have an eye for Brand and Creative Design
  • Experience with Content Analytics & KPI’s.  (e.g. ROI & Engagement metrics)
  • Experience implementing and/or working within a DAM, and leading an enterprise through various stages of content marketing maturity (MarTech-related implementations, content automation, etc.)
  • Ability to work with cross-functional teams to action on insights and make strategic decisions
  • Strong learning agility.  Enjoys and excels in environments where s/he must tackle and solve new and increasingly complex strategic business challenges and issues
  • A brave, ambitious, and passionate leader with a high level of emotional intelligence, a commitment to leadership development, and a willingness to embrace change

The budgeted range starts at $157,000 - $190,000 + annual bonus + equity.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


We offer a variety of professional career opportunities at our corporate headquarters near Boulder, Colorado. Our corporate headquarters team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more about positions at our corporate office. Visit www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 306147

Nearest Major Market: Denver