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Senior Communications Specialist

Date:  May 4, 2021

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 


The Senior Communications Specialist is responsible for proactively promoting Vail Resorts and its various lines of business. Reporting to the Senior Manager of Brand Communications, this Senior Specialist will work alongside the Communications team to develop seamlessly executed public relations, social media and influencer campaigns. A successful candidate will demonstrate drive and resourcefulness, a keen attention to detail and strong analytical, interpersonal and project management skills.

This role is based out of Vail Resorts’ headquarters in Broomfield, Colo., though corporate employees are currently working remotely.


  • Support the implementation of strategic media relations plans, influencer programs social media campaigns to advance Vail Resorts business objectives and initiatives
  • Create compelling story angles to proactively pitch to a variety of media, from traditional print and broadcast to blogs, influencers and emerging channels
  • Develop external-facing communications materials, including: press releases, fact sheets, tip sheets, talking points and social media content
  • Handle daily local, regional and national media inquiries and serve as a Company spokesperson and ambassador to media and influencers
  • Cultivate local, regional and national relationships with key media and influencers to maximize story placements, including coordinating and hosting media / influencer trips, and conducting desk-side visits in top markets
  • Facilitate interviews with functional experts and provide appropriate messaging and preparation
  • Stay apprised of media and industry trends, as well as competitive insights
  • Develop, monitor, track and analyze appropriate metrics to evaluate external communications performance; effectively report this analysis to key stakeholders and proactively develop strategic recommendations for adjusting future efforts based on those results
  • Advise the communications team and internal business partners on best practices and strategic recommendations for future media relations and social media efforts
  • Provide administrative support to the Communications team, as needed; includes assisting with the management of departmental budget, contracts and communications technology (i.e. Cision, Sprout Social, etc.)


  • Bachelor’s Degree in related field preferred
  • 2+ years of experience in related field required
  • Strong written and verbal communications skills with knowledge of AP style
  • Proficiency with Microsoft suite (Word, Excel, PowerPoint, Outlook, Teams), media monitoring tools (Cision, Meltwater)
  • Experience with social media campaigns, analytics, community management and monitoring tools (Sprout Social)
  • Experience with basic video/photo editing programs preferred
  • Knowledge of the ski/snowboard industry a plus

The budgeted range starts at $50,000-$60,900.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


We offer a variety of professional career opportunities at our corporate headquarters near Boulder, Colorado. Our corporate headquarters team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more about positions at our corporate office. Visit www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 304587

Nearest Major Market: Denver