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Season Pass Customer Analyst

Date: Jan 7, 2019

Location: Broomfield, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

 

Summary of Job: 
 

The Marketing Analytics team is responsible for: using a data driven approach to inform marketing decisions, monitoring business trends, measuring guest behaviors, ensuring the highest data quality and maximizing channel effectiveness across the organization. Customer analytics encompasses evaluation of historical behavior trends by guest segment and development of insights and models to help inform marketing decisions at a guest segment level.

 

Position Purpose:

 

As a member of the Season Pass Analytics team the primary purpose of the Season Pass Customer Analyst position will include: Creating customer segmentation that allows better understanding of the business and more targeted deployment of marketing interventions, producing ad-hoc customer trend analysis as required by the business leaders, compiling standard customer behavior reports, ensuring reports and processes are conducted correctly and in a timely manner and identifying customer trends at a macro level.  You will coordinate with the IT team to identify opportunities for improved efficiency and to ensure reporting is created in the most standardized and automated manner possible.

 

Essential Job Responsibilities:

 

  • [Reporting] Create, automate and manage the development and distribution of standardized reporting related to pass sales performance with in-depth analysis to formulate insights based on identified customer motivators, behavioral drivers, and marketing programs impacting customer decision making.
  • [Standardization] Ensure processes, tools and documentation are in place to support efficient and consistent analysis across the team.  Standardize methodology for addressing common questions and ensure that consistent approaches be utilized across the company.  Proactively develop new analytic approaches and partner with other analytical groups to develop tools that support marketing tactics at every level. Work with the IT group to ensure maximum efficiency in the report creation process and automate where possible.
  • [Interpretation] Provide interpretation/translation of guest trends and any material changes and make effective recommendations to marketing leaders based on those insights.
  • [Ad-hoc] Support complex ad-hoc customer analysis as required by leadership and the pass team and look for opportunities to create reporting based on reoccurring ad-hoc questions.
  • [Data Analysis] Analyze and organize the data available to the business.  Inspect, clean, understand, and transform data while keeping the big picture of the business model in mind and analyze with focus and purpose to transform quality data into an asset.
  •  [Segmentation] Work on the creation and maintenance of all aspects of customer segmentation. This will require working in the database (via Alteryx/SQL/similar) to identify logical/actionable customer segmentation and partnering with the development teams to ensure segments are easily available for analytics and marketing efforts.
  • [Behavioral Modeling] Profile guest behaviors and ensure segmentation contains actionable and distinct groups that can be easily articulated to the marketing organization.
  • [Knowledge Base] Maintain accessible knowledge base and archive of past analyses facilitating trended results of customer population shifts.
  •  [Test Setup] Proactively suggest customer segment tests based on current trending.

 

Job Requirements:

 

  • Bachelor's degree in related field (Business, Technology, Accounting, Finance, Economics, Marketing, or Mathematics) required
  • 2+ years prior marketing analytics experience.
  • Experience with customer segmentation and segment-level trend analysis
  • Experience with analytic tools/software such as Alteryx, Tableau, R, Python, SQL, MS Excel and similar programs.
  • Demonstrated success working with very large data sets, developing tools for streamlined analysis and creating reports that succinctly summarize complex concepts.
  • Demonstrated strength in written and verbal communication, adjusting message to audience.  Excellent interpersonal and relationship management skills, with the ability to communicate effectively at all levels of the organization.
  • Strong organizational and project management skills are essential. Must be able to handle multiple projects simultaneously and coordinate across multiple functions within an organization.
  • Hospitality or travel industry experience helpful but not required; broad marketing experience in a company driven by analytics.
  • Highly collaborative approach and open communication style.
  • Some weekend and evening reporting is required during critical sales periods.

 

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

VRMRKT

Requisition ID 164049


Nearest Major Market: Denver

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