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Resort Marketing Director

Date:  Oct 6, 2021

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

As of Nov. 15, 2021, Vail Resorts will be requiring all employees across North America to be vaccinated for COVID-19.

At Vail Resorts, our mission is to deliver an Experience of a Lifetime for guests of our resorts. The Director, Resort Marketing, will lead brand strategy and own topline lift ticket revenue and visitation accountability for a portfolio of Vail Resorts’ world-class ski resort brands in the West Region. We are seeking high-potential talent with a demonstrated track record setting insights-driven brand strategies that deliver compelling business impact and leading high-performing teams. This Director will also help to shape the future of Brand Marketing for Vail Resorts by developing new ways of working with resort teams, internal teams and external agencies.



  • Develop a compelling brand and portfolio vision that ladders to enterprise portfolio strategy and business objectives.
  • Leverage business analytics and guest insights to create a data-driven strategy for brand differentiation, positioning, and business growth.
  • Create robust go-to-market plans and partner with creative agencies and internal marketing teams to see them through to creative execution.
  • Operate as a senior leader by forming highly effective cross-functional partnerships to drive clarity and alignment around strategic work.
  • Have accountability in delivering regional lift ticket revenue and resort visitation goals.
  • Lead a multi-level team of corporate and resort-based marketing employees with clear communication, prioritization and desire to coach and develop.
  • Play a critical leadership role as part of the Resort Marketing Leadership Team to prioritize key work streams, develop new ways of working, and build a high-functioning and fun team culture.
  • Reimagine and develop processes to drive organizational effectiveness and efficiency.
  • Manage a marketing budget with rigor in delivering to forecast.

The ideal candidate should be:

  • A dynamic team player with proven experience setting insight-driven brand strategy with direct accountability for delivering business results.
  • An experienced leader of people, able to provide effective prioritization for yourself and others that balanced short and long-term business needs.
  • Able to influence and navigate to create strategic alignment and organizational momentum across a variety of cross-functional teams.
  • An intellectually-curious observer of the industry, competitive context and culture.
  • A simplifier of the overly-complex, motivated by developing new and better ways of working and ability to bring people along on the journey.
  • Able to operate in effectively in ambiguity with positive energy, professionalism and partnership.
  • Excited to join a leadership-driven culture with a high degree of focus on professional and personal growth for yourself and the talent around you.


Job Qualifications:

  • MBA preferred. Bachelor’s Degree in marketing, business management or related field required.
  • 8+ years of total work experience taking on progressively larger roles, with 5+ years in marketing or brand management.
  • Experience managing a brand or portfolio of brands with performance and P&L accountability.
  • Experience leading and developing high-performing teams.


The budgeted range starts at $125,500 - $156,900 + annual bonus + equity.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 358127

Nearest Major Market: Denver