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Rental Marketing Manager

Date: Aug 14, 2019

Location: Broomfield, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Summary of Job:


The Marketing Manager, Rentals is responsible for driving advance commitment for Ski and Snowboard Rentals as part of the Vail Resorts customer journey.


The manager should be an analytical marketer with the ability to leverage and implement a segmented, targeted and personalized marketing approach, with experience leveraging test-and-learn capabilities to measure effectiveness in order to drive business results.


S/he will be responsible for driving advance bookings for rental products as part of guest vacations at Vail Resorts’ major North American ski resorts, and is accountable to delivering unit volume and revenue targets across multiple geographies.


This position will work cross-functionally with various stakeholders across multiple departments to deliver the rental business revenue goals across Vail Resorts, and ensure synchronization of marketing outreach and messaging as a key part in the Vail Resorts guest journey.


The ideal candidate must have strong experience in driving performance to meet business goals, must possess keen analytical insights, have accountability to KPIs, and be able to manage people across departments to achieve success.


The Rental Marketing Manager must possess excellent written and verbal communication skills with the ability to give and take positive feedback, as well as effectively collaborate with various stakeholders and prioritize workflow. He/she will be involved in many different types of projects and be responsible for delivering results on-time in a very fast-paced environment. Flexibility and a positive attitude are crucial, as well as the ability to delegate and direct third party vendors, contractors and partners as needed


Essential Job Responsibilities:


    • Leverage data to inform product strategies, messaging, and marketing tactics to deliver equipment rental targets as part of the Vail Resorts mountain traveler guest journey.
    • Deploy strategies and tactics to drive online reservations to influence advance reservations ahead of guest arrival
    • Track analytics, KPIs, and optimize tactics to performance.
    • Produce necessary creative and content assets as needed
    • Communicate performance metrics with stakeholders
    • Consult on annual approach to rental pricing, discount and promotional strategy, with a specific focus on the needs of the guest.


Job Requirements:


  • Bachelors Degree   
  • 5 years experience in marketing, specific
  • Proficient with MS Outlook, Word, Excel, PowerPoint



We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 170501

Nearest Major Market: Denver