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Relationship Marketing Senior Specialist

Date:  Apr 28, 2021

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 

Job Summary

The Relationship Marketing Senior Specialist is responsible for running email, SMS, push and direct mail marketing campaigns! They work within the Relationship Marketing team to maximize revenue opportunities using guest data, standard methodologies and innovative processes. In this role, one will use their current knowledge of marketing in direct channels and standard methodologies to support our overall marketing initiatives. They will provide strategic approaches on targeting, deployment times, campaign delivery and more! They will also handle business partner management, cross-functional relationships and day-to-day campaign delivery.


Job Responsibilities

  • Coordinate and ensure timely delivery of multiple marketing campaigns at once across marketing channels.
  • Run and/or participate in the end-to-end process for all Relationship Marketing campaigns including strategy design, planning, targeting, collecting and writing requirements, campaign delivery and reporting.
  • Collaborate with project managers to set and keep dates accurate for all owned campaigns including creating work back plans, mitigating campaign risk and ensuring a timely delivery.
  • Communicate and collaborate with business partners on campaign scheduling, targeting, mailing issues, procedures, and expectation setting.
  • Analyze metrics and insights from campaigns delivered to provide recaps and recommendations on future campaigns to ensure the continuous improvement of our marketing programs.
  • Work in a group to help curate and design GTM strategies.
  • Brings original ideas to strategy and tactical working sessions to help improve campaign process, guest retention and engagement as well as channel metrics.
  • Champion continuous advancement of our features and capabilities including targeting, personalization, standard methodologies and template development in collaboration with multiple business partners and deliver continuous improvements to our channel programs.
  • Work with and fully support partnerships with external vendors as needed to ensure health of channel infrastructure and to meet needs of business partners.

Job Requirements


  • 3-5+ years of email, digital and/or mobile marketing experience, including experience in campaign execution, strategy development, project management, analytics, reporting and optimization.
  • Strong project management skills.
  • Experience coordinating cross-functional teams, delivering results and meeting tight deadlines.
  • Experience handling shifting priorities and multiple projects at once.
  • Knowledge of standard methodologies for email and/or mobile marketing creative and templates, segmentation, dynamic content, testing methodologies.
  • Ability to learn technical/analytics systems and in-house tools quickly.
  • Understands basic compliance concepts like CAN-SPAM, CASL and TCPA.


  • Experience with marketing databases, email service platforms and/or campaign management tools.
  • Knowledge and experience using analytics tools like Adobe Analytics, Google Analytics or similar tools.
  • Experience working with IT and development teams.
  • Experience working in scrum process.
  • Bachelor's or associate’s degree or comparable experience.

The budgeted range starts at $56,000 - $67,400.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 301667

Nearest Major Market: Denver