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Relationship Marketing Senior Specialist


Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.
Welcome to Vail Resorts. Reach Your Peak.


Summary of Job:
The Relationship Marketing Senior Specialist is responsible for managing email, SMS, push and direct mail marketing campaigns. They work within the Relationship Marketing team to maximize revenue opportunities using guest data, best practices and innovative strategies. In this role, one will use their current knowledge of marketing in direct channels and best practices to support our overall marketing initiatives. They will provide strategic approaches on targeting, deployment times, campaign delivery and more. They will also be responsible for stakeholder management, cross-functional relationships and day-to-day campaign delivery.


Job Responsibilities: 

  • Oversee and ensure on-time delivery of multiple marketing campaigns at once including email, SMS, push and direct mail.
  • Manage and/or participate in the end-to-end process for all Relationship Marketing campaigns including strategy design, planning, targeting, requirements gathering and writing, campaign delivery and reporting.
  • Collaborate with project managers to set and keep dates accurate for all owned campaigns including creating work back plans, mitigating campaign risk and ensuring an on-time delivery.
  • Communicate and collaborate with stakeholders on campaign scheduling, targeting, mailing issues, procedures, and expectation setting.
  • Analyze metrics and insights from campaigns delivered to provide recaps and recommendations on future campaigns to ensure the continuous improvement of our marketing programs.
  • Work in a group to help curate and design GTM strategies.
  • Brings original ideas to strategy and tactical working sessions to help improve campaign process, guest retention and engagement as well as channel KPIs.
  • Champion continuous advancement of our features and capabilities including targeting, personalization, best practices and template development in collaboration with multiple stakeholders and deliver continuous improvements to our channel programs.
  • Work with and fully manage partnerships with external vendors as needed to ensure health of channel infrastructure and to meet needs of business partners.


Required Qualifications:

  • 3-5+ years of email, digital and/or mobile marketing experience, including experience in campaign execution, strategy development, project management, analytics, reporting and optimization.
  • Strong project management skills.
  • Experience coordinating cross-functional teams, delivering results and meeting tight deadlines.
  • Proven ability to manage shifting priorities and multiple projects at once.
  • Knowledge of best practices for email and/or mobile marketing creative and templates, segmentation, dynamic content, testing methodologies.
  • Ability to learn technical/analytics systems and in-house tools quickly.
  • Understands basic compliance concepts like CAN-SPAM, CASL and TCPA.


Preferred Qualifications

  • Experience working with marketing databases, email service platforms and/or campaign management tools.
  • Knowledge and experience using analytics tools like Adobe Analytics, Google Analytics or similar tools.
  • Experience working with IT and development teams.
  • Experience working in scrum process.
  • Bachelor's or associate’s degree or comparable experience.

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 246187

Nearest Major Market: Denver