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Digital Marketing Manager


Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 


The Digital Marketing Manager will drive the strategy, development and execution for our rental ecommerce platforms; rentskis.com and skirentals.com along with all digital plans in support of overarching campaigns and brands.  In addition, they will maintain and optimize all web sites and digital media campaigns ranging from SEM, display and paid social within the Vail Resort Retail portfolio. The Digital Marketing Manager will be responsible for driving all digital analytics, built from a variety of data sources including, but not limited to, Google Analytics, Omniture, Exact Target and Point of Sale data to measure and optimize campaigns on an ongoing basis. The Digital Marketing Manager will have one direct report and will be responsible for their continued growth and development.   



  • Drive the digital strategy and execution, in alignment with the retail and rental businesses long term growth roadmap.  This includes all brands in the retail and rental portfolio (e.g. rentskis.com, skirentals.com, Breeze, Colorado Ski & Golf, Any Mountain, Bicycle Village, Epic Mountain Gear, Vail Sports, Gore Creek Fly Fisherman, et al).
  • Responsible for driving the evolution of the UX on our current ecommerce rental sites; rentskis.com and skirentals.com to drive 4 main rental KPI’s; site traffic, site conversion, product mix and AOV.
  • Partner with Retail Sr. Brand Manager and Sr. Product Managers in developing digital media/campaign plans in support of various store groups, campaigns, sale events and advanced rental business. Then partner with external media agencies in the creation, launch, optimization and performance reporting of digital campaigns: SEM, display and paid social
  • Manage the relationship with the internal paid media team to drive the allocation of digital investment based on the goals and objectives for the year, recommending incremental investment when needed.
  • Establish digital best practices for retail and rental and share them across the RMM’s and resort Sr. Product Managers to increase overall revenue.
  • Develop and execute web content updates to ensure websites are up-to-date with current promotional content, as well as consistent with look-and-feel of brand standards and advertising campaigns
  • Build a best practice around analytics and reporting by developing and monitor KPls to drive effective decisions and recommendations on how to improve campaign performance, site functionality and enhance user experience.
  • Provide input on departmental strategies, translate strategies and objectives into actions within digital areas of responsibility
  • Help evolve and optimize internal workflow and processes to increase efficiencies
  • Meet department deadlines and have ability to quickly take action on assigned tasks
  • Oversee day-to-day budget management and complete accurate monthly forecasting for assigned business segments
  • Lead the growth of a direct report by developing core competencies and growth of the team member to fulfill individual potential and fuel company core values and mission.



  • A minimum of 5 years of digital marketing including strategy and execution - required
  • Agency experience, retail experience, leadership experience and budget management experience - required
  • Ecommerce, digital and social media marketing experience - required
  • Bachelor degree in Marketing or related field, MBA or advanced degree a plus
  • 3+ years supervisory experience
  • Proficient in MS Outlook, Word, Excel, Powerpoint
  • Deep experience using modern CMS platforms, fluency in HTML, CSS, et al, and strong experience with Adobe Creative Suite apps.
  • Any Flash, Rich Media and/or video editing skills a plus — preferred



  • Skilled at blending multiple disciplines: business strategy, marketing, project management and user design
  • Strong analytical skills and the ability to leverage data from a variety of systems to create a point of view which can influence and drive the business.
  • Ability to think conceptually across various customer communication channels and touch points.
  • Keen ability to effectively translate written needs into digital solutions that meet those needs.
  • Ability to lead and manage external agency resources to deliver support required to drive the business.
  • Demonstrate great communication skills and ability to give and take open and honest feedback
  • Proactive work ethic for meeting deadlines
  • Creative problem solving skills.
  • Ability to function independently and as a productive member in a team-focused environment.
  • Ability to handle multiple tasks with changing priorities
  • Due to nature of retail business, some work may occur on holidays/weekends/evenings


We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 232009

Nearest Major Market: Denver