Marketing Manager - Retail

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

The Retail Marketing team is responsible for driving growth across a diverse portfolio of businesses, including Epic Mountain Gear, Hoigaards, Resort Retail, Outlet locations, and Epic Shop. The team leads how guests discover, engage with, and ultimately purchase retail products across both digital and physical environments.

The Marketing Manager, Retail supports the development and leads the execution of inbound marketing initiatives that drive discovery, engagement, and conversion across Vail Resorts’ retail business. Reporting to the Senior Manager of Retail Marketing, this role focuses on bringing inbound strategies to life through website optimization, SEO/GEO, content strategy, and in-store messaging. The Manager will play a key role in translating broader marketing strategies into effective, conversion-oriented experiences across digital and physical touchpoints.

This role requires strong cross-functional partnership with teams including the Outbound Retail Marketing Manager, Omnichannel Marketing, Digital Experience, Creative, Channel Analytics, Merchandising, Retail Analytics, and Retail Operations to bring our long-term vision to life. Additional cross-functional partners include the Resort Marketing, Epic Pass, and Ancillary Marketing teams.

The ideal candidate is a detail-oriented and collaborative marketer who can balance strategic thinking with strong execution, and is motivated by improving how guests find and shop retail.

The ideal candidate is curious, creative, data driven, collaborative, and can independently lead initiatives while building trusted cross-functional relationships.

Job Responsibilties:

• Support the development of inbound marketing initiatives across retail brands, creating insights and contributing to strategies around search behavior, content opportunities, and customer intent. 
• Lead execution of inbound initiatives including content strategy, landing page optimization, SEO/GEO, and the overall digital experience. 
• Identify opportunities to capture demand across seasonal moments, promotional moments, product categories, and local/store-based searches
• Manage and optimize retail website content, partnering with the Digital Experience team to implement updates that improve UX and onsite performance 
• Lead the development of in-store signage and messaging for key programs, merchandising stories, and marketing campaigns to ensure the digital experience matches the in-store experience at retail locations 
• Translate outbound campaign strategies into effective landing page experiences and content strategies, partnering closely with the outbound retail marketing manager to ensure a cohesive end-to-end guest journey 
• Develop rhythms and strategies in partnership with merchandising, planning, and operations that align and optimize messaging to product assortment and availability as well as services availability and lead times 
• Monitor inbound performance metrics and own reporting and analysis efforts to identify trends and opportunities 
• Execute test and learn initiatives across inbound tactics 
• Contribute to the asset management planning process, including content gap analysis, new image and video capture, asset creation and post-production work, and future asset strategy in partnership with outbound team. This role will also work closely with merchandising team to secure assets from product vendors. 
• Support marketing initiatives for the rentals line of business as needed, with ability to identify collaboration between rental and retail marketing teams. 

Job Requirements:

Required:

• Bachelor degree in Marketing or equivalent experience 
• A minimum of 5 years of marketing strategy and go-to-market execution experience
• Ability to manage multiple projects at a time and thrive in a fast-paced environment 
• Strong analytical skills and the ability to leverage channel and business data to inform strategies, decisions, and stories 
• Strong business acumen with an ownership mentality and solution-oriented mindset 
• Excellent cross-functional collaborator
• Understanding of digital metrics, UX design, and digital best practices a plus 

Preferred:

• Experience in ecommerce or retail environments 
• Understanding of digital metrics, UX design, and digital best practice  
• Experience in travel, lifestyle, or resort-adjacent brands 
• Familiarity with ecommerce platforms, onsite merchandising, and digital analytics tools
• Interaction with Shopify platforms and Shopify app store a plus
• Hands on experience with GA4 and UTM taxonomies  

The expected Total Compensation for this role is $79,531.16 - $90,000 + annual bonus. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.  Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  514996
Reference Date: 05/27/2026 
Job Code Function: Marketing