Share this Job

Specialist - Digital Site Content

Date:  Nov 24, 2021

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com


As of Nov.15, 2021, Vail Resorts will be requiring all employees across North America to be vaccinated for COVID-19.


We are seeking a talented Digital Site Content Specialist to join our Digital Content Team. You will help manage website content for the most iconic mountain resorts in North America.  Are you excited about getting a start in the field of digital marketing? Are you passionate about exceptional online customer experiences? In this role, you can make a meaningful impact on driving business performance while contributing to an experience of lifetime for our guests.

You will be responsible for making timely and accurate content updates by proactively driving the content update process, partnering with numerous brand and product teams, keeping stakeholders informed, reviewing analytics to improve performance and driving the execution of the SEO strategic plan.



  • Execute digital strategies through content curation, page design, performance analysis and building promotional content and calendars
  • Coordinate branded content updates and site enhancement efforts, ensuring message and content reaches key target audiences
  • Optimize storytelling and site presentation, bringing the brands and products to life with a guest-centric approach
  • Add new products or content including product descriptions, photography, and SEO tags
  • Develop engaging and SEO-friendly copy
  • Manage the digital content update process using Agile methodology and help stakeholders understand how to utilize the system
  • Compile performance data for earned channels and build reports that enable the analysis of digital content and SEO performance
  • Work closely with stakeholders from product and channel teams for messaging requirements and delivery of content
  • Work closely with our web development team in reporting bugs, testing new functionality and maintaining usability
  • Regularly audit our websites and check for broken links and expired content


Job Requirements

  • Bachelors’ degree and 1+ years’ experience in related field (Marketing, Communications) 


  • Experience with complex go-to-market processes a plus
  • Ability to build effective working relationships with cross-functional teams
  • Enjoys solving problems and finding process efficiencies in an innovative, creative and dynamic environment
  • Ability to analyze performance data and communicate technical concepts clearly and concisely
  • Exceptional project management, partnering and collaboration skills
  • Knowledge of SiteCore, CMS software, E-commerce websites and HTML a plus
  • Knowledge of best practices for web creative a plus

The budgeted range starts at $43,000 - $63,000.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 381548

Nearest Major Market: Denver