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Manager of Season Pass Retention Marketing

Date:  Jul 22, 2021

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 


Job Summary

The Manager of Season Pass Retention Marketing is a data-driven, guest-centric marketer, responsible for helping Vail Resorts maximize annual Epic Pass Holder retention by designing and optimizing innovative marketing strategies that drive advanced commitment.


This role requires strong analytical capabilities as well as the business acumen to translate quantitative and qualitative data into action. S/he will work with other members of the Lift Revenue Team to achieve KPIs, while working cross-functionally to execute and optimize strategies and go-to-market campaigns targeting renew, lapsed and prior year paid guests. The role is intended for individuals with a high sense of ownership, demonstrated background in driving results through data-driven strategies, and excitement in solving the most critical business problems. 


Job Responsibilities:

  • Ownership and accountability of renew customer strategies and go-to-market planning
  • Define strategies and tactics to drive retention across the Epic Pass portfolio
  • Influence and collaborate with cross-channel partners to optimize and evolve lifecycle marketing strategies using all channels to increase retention of guests
  • Leverage data to draw clear, concise narratives on performance and assess potential strategic opportunities for both guest retention and the broader business
  • Provide ad hoc support, as needed, across the broader lift revenue team to achieve collective goals
  • Identify and communicate key opportunities in the guest journey and test ways to grow market share and expand pass holder penetration, culminating in new growth
  • Exhibit high learning agility, resilience, ambition, and emotional intelligence
  • Support development goals of other team members through active listening and candid feedback


Job Requirements


  • Four-year college degree required; emphasis in marketing or business preferred
  • Five years of marketing work experience, customer retention-specific experience strongly desired
  • Proven track record of ownership of work and complex business problems; must be a self-starter without the need for daily direction
  • Strength in written and verbal communication, adjusting message to audience and able to communicate effectively at all levels of the organization
  • Excellent interpersonal and relationship management skills; able to effectively lead through influence
  • Must be able to own and drive multiple projects simultaneously and coordinate cross-functionally within the organization
  • Solution-oriented mindset with strong problem solving skills and comfort with ambiguity
  • Able to thrive in a dynamic, fast-paced environment



  • Demonstrated experience in customer retention marketing and strategy
  • Strength in storytelling and presentation skills
  • Demonstrated analytical skillset
  • An MBA, Masters in marketing, or equivalent coursework / experience


The budgeted range starts at $58,000-$88,950 + annual bonus.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 323947

Nearest Major Market: Denver