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Senior Marketing Manager business strategy and insights

Date:  Nov 9, 2021
Location: 

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

 

As of Nov. 15, 2021, Vail Resorts will be requiring all employees across North America to be vaccinated for COVID-19.

 

Job Summary

The Hospitality Marketing Sr. Manager, Business Optimization, is responsible for driving hospitality reporting, strategy and optimizations, resulting in achievement of room nights and revenue targets for lodging properties across the Vail Resorts portfolio of North American mountain resorts. The ideal candidate is analytical in nature, has Product Marketing experience and has been in previous roles accountable for drive marketing ROI and revenue targets.

This candidate is an influential leader who has experience developing talent. They are a creative and critical problem solver, have data-driven marketing experience and have been in previous roles where they were accountable for driving marketing return on investment and revenue targets. This individual should have a proven track record demonstrating drive, ambition, business acumen, and emotional intelligence. This is both a strategic and tactical role. Relationship building will be a key component to success. The position requires the ability to use data and insights in order to provide measurable recommendations in a concise and persuasive manner to cross-functional business partners.

This person will deliver data and insights to support go-to-market (GTM) planning, provide recommendations and optimizations related to OTA & Metasearch channels, deliver marketing insights based on Revenue Management & Marketing Analytics reporting, oversee the Hospitality Marketing budget, maintain promotional / offer process management, and develop sales strategy and optimization to drive lodging room nights and revenue.

They will be responsible for developing the Sr. Marketing Specialist, as well as serve as a leader within the Hospitality Marketing team and Marketing department. The Hospitality Marketing Sr. Manager must be an effective communicator, able to constructively give and receive feedback, as well as effectively collaborate with team members and prioritize workflow. The ideal candidate will have exposure to different types of projects and be responsible for delivering results on-time in a very agile and fast-paced environment.

 

Job Responsibilities

  • Demonstrate very strong quantitative and analytical skills

  • Develop data-driven promotional / offer strategies

  • Experience communicating actionable recommendations based on data-driven insights to business stakeholders.

  • Leverage guest insights and data to drive effective marketing campaigns that deliver clearly definable results

  • Demonstrate success working with large data sets, developing tools for streamlined analysis, and creating reports that succinctly summarize complex concepts

  • Partner with Revenue Management, Analytics, and Channel teams to provide reporting and actionable insights for GTM planning and optimization.

  • Create and distribute recap decks and on-going reporting to track performance and provide insights.

  • Optimize OTA & Metasearch channels and insights (Expedia, Trip Advisor, Google, etc.)

  • Oversee the Hospitality Marketing budget with precision, and demonstrate strong budget acumen

  • Lead the Sr. Marketing Specialist in day-to-day responsibilities, coaching, career development, etc.

 

Job Requirements

  • 4-year college degree required

  • Emphasis in marketing, business and or communications preferred.

  • 6-8 years product and data-driven marketing experience preferred

  • Experience working in a multi-location and or corporate matrixed environment.

  • 3+ years direct supervisory experience.

  • High degree of emotional intelligence, attention to details and level of professional conduct.

  • Self-starter, results-oriented and multi-tasker.

  • Confident, collaborative leader who is able to function effectively in a matrixed environment by successfully leading through influence.

  • Pursues work with energy and drive. Adept at assessing and utilizing business data to identify needs and capitalize on opportunities.

  • Excellent interpersonal skills and a positive attitude, with the ability to work in a fast-paced environment.

  • Comfortable interacting with individuals at all levels of an organization. Works independently, takes the initiative and has the desire to achieve.

  • Possesses good judgment, is detailed and trustworthy.

 

The budgeted range starts at $90,000-$113,000 + annual bonus.  Actual pay will be adjusted based on experience.
 

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 

 

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 
 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

VRMKT
Requisition ID 327839


Nearest Major Market: Denver