Director, Hospitality Marketing

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:
The Vail Resorts Director, Hospitality Marketing plays a critical role in setting the vision and growth strategies to deliver the occupancy and revenue goals for Vail Resorts’ lodging division. This person will lead the teams responsible for marketing Vail Resorts’ collection of properties – including owned properties, managed properties, and the Rock Resorts portfolio of signature hotels – in support of annual and long-term business objectives. Specific responsibilities include developing and driving the multi-year growth strategy for lodging Room Nights and Revenue growth, driving demand for the transient and group business, delivering leads for the meetings and events segments, and creative/content development and deployment in support of demand generation. This work is done in collaboration with stakeholders across functions and locations and is executed in concert with the overall Vail Resorts guest-centric marketing approach to drive visitation to its world-class mountain resorts.

Job Specifications:

• Starting Wage: $135,000 - $150,000 + annual bonus + equity
• Employment Type: Year Round
• Shift Type: Full Time
• Minimum Age: At least 18 years of age
• Housing Availability: No

Job Responsibilities:

• Partners with key Hospitality Senior Leadership Team members to drive long-term divisional planning to achieve Revenue growth
  
• Identify, develop, align and execute strategic plans and net-new initiatives to drive growth for the Hospitality division, and lead integrated marketing efforts to deliver budgeted transient and group Room Night and Revenue target
  
• Serve as a key member on the Ancillary Marketing Leadership Team to drive strong full- team leadership, culture and alignment to advance business growth objectives
  
• Monitor business performance and proactively create plans to address opportunities/needs
  
• Partner with cross-functional businesses (Pass, Visitation, Ski School, Rentals, etc.) and marketing stakeholders (CRM, Omnichannel, Mar Ops) to drive integrated marketing strategies and efficient go-to-market plans
  
• Oversee planning and execution of company-wide promotions and sales
  
• Effectively and efficiently manage Hospitality marketing operating expense budget
  
• Provide strong team leadership and direction-setting for the Hospitality marketing team, oversee talent acquisition, and coach and manage employees for high performance and leadership growth

Job Requirements:

• Bachelor's degree in business, marketing, hospitality management or related field, with 10+ years’ marketing leadership experience,
• Proven experience delivering business and revenue results, preferably in the travel and/or hospitality industry; experience working in a multi-location environment a plus
• 3+ years of supervisory experience must excel at developing a team and those around them to reach their highest potential
• Confident, mature, collaborative leader who can lead effectively in a matrixed environment with Director, VP, and Executive stakeholders and set a positive and motivating tone for their team
• Pursues work with energy and drive; adept at assessing and utilizing business data to identify needs and capitalize on opportunities; must be data-driven and excel at business storytelling
• Ability to work independently, take initiative, and drive results in a cross-functional environment, incorporating new ideas, technologies, and approaches to business

The expected Total Compensation for this role is $135,000 - $150,000 + annual bonus + equity. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  511898
Reference Date: 10/02/2025 
Job Code Function: Marketing