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Sr Manager, Digital Marketing (Remote)

Date:  Jun 22, 2022

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at

Vail Resorts currently requires all employees across North America to be vaccinated for COVID-19*.


Job Summary:

The Digital Marketing Senior Manager position is an exciting opportunity to join a team that is driving our guest experience and ecommerce initiatives across our many resort websites. An ideal fit for this role would be a data-driven, guest-centric marketer who is passionate about delivering an exceptional online customer experience.

The Digital Marketing Senior Manager will be responsible for leading online strategy for the resort experience, driving guest engagement and visitation through the website and mobile app.  The Senior Manager will lead a team of subject matter experts in our website content management system and our mobile application management system.  This team manages online content strategy and ecommerce product enablement, collaborating with the line-of-business teams, SEO partners, and other business stakeholders to drive ecommerce sales.  The team is also responsible for supporting hospitality sale initiatives.

The job will require exceptional leadership skills, agility, and a strategic approach to finding solutions that drive the business. Critical to its success will be someone who can partner with internal stakeholders, external partners, and a variety of cross-functional teams.


Job Responsibilities

  • Drive digital experience strategies related to serving our portfolio of brands, particularly in supporting key site design, content curation, compiling performance data, managing trends, and building promotional content and calendars.
  • Drive, plan and coordinate branded content updates and site enhancement efforts, ensuring message and content reaches key target audiences.
  • Optimize storytelling and site presentation, bringing the brands and products to life with a guest-centric approach.
  • Drive marketing strategies for the mobile application (EpicMix) to drive downloads and guest usage.  Collaborate with brand team for marketing collateral development and the product team for new app feature planning.
  • Collaborate with SEO team and stakeholders to develop content plan that boosts search equity and highlights the guest experience.
  • Drive website personalization to enable compelling, tailored digital experiences for our guests.
  • Drive strategic and tactical plans based on website analytics, guest experience feedback, and data insights.
  • Develop the best practice recommendations for digital content and socialize optimization recommendations for each phase of the GTM plan.
  • Partner closely with stakeholders from product and channel teams for campaign needs and delivery of content.
  • Work closely with our web development team in reporting bugs, testing new functionality and developing new web features as well as maintaining all aspects of web usability, content, and design.
  • Record and evolve SOPs to ensure the most efficient training for GTM flights.



Job Qualifications:


  • 5-7 years of experience in digital marketing operations, e-commerce, email, or other online marketing.
  • Bachelor’s degree in related field (Business, Marketing, Computer Science, Management Information Systems).
  • Experience working with content management systems, like Sitecore, Wordpress, Drupal, Umbraco, etc.
  • Understanding of website standards, SEO best practices, usability, ADA accessibility, site design, and ecommerce.
  • Experience writing creative briefs and working with brand partners to execute signage or advertisements.
  • Ability to work with cross-functional teams to develop insights that inform strategic decisions.
  • Ability to develop and deliver key presentations to upper management.
  • Exceptionally organized and detail oriented, with experience creating order from disorder.
  • Enjoys solving problems and finding process efficiencies in an innovative, creative and dynamic environment.


  • Experience leading a high-performing team.
  • Proficiency in SEO standards and best practices.
  • Experience with complex go-to-market processes.
  • Experience analyzing website behavioral data and developing campaign or page performance reports.
  • Master’s degree in marketing, or equivalent coursework/experience.


The budgeted range starts at $90,000 - $113,000 + annual bonus.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 444948

Nearest Major Market: Denver