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Senior Communications Specialist

Date: Aug 10, 2019

Location: Breckenridge, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.





The Senior Communications Specialist will report to and support Breckenridge’s Senior Communications Manager, as well as support Keystone’s Communications Manager, to protect and promote the resort brands. In addition to knowing the Breckenridge and Keystone brands, this position will need to have an understanding of Vail Resorts as a whole to drive high-funnel earned media placements for our portfolio of world-class mountain resorts.


This role is a vital member to the resorts’ Communications and Marketing teams, as well as the Company’s Communications team. The Senior Communications Specialist will focus on driving business for Breckenridge and Keystone, as well as Company-wide initiatives and multi-resort communications efforts. This position will assist day-to-day efforts including, but not limited to: proactive pitching, fulfillment of media requests, media list maintenance, coverage tracking, media hosting, internal and external resort communications and issues management.


The Senior Communications Specialist position requires the ability to establish and maintain relationships, both internally and externally; knowledge of media and industry trends; strong organizational skills; professional demeanor; attention to detail; critical thinking and decision-making skills; and the ability to multi-task and drive results in a fast-paced work environment.



  • Work with manager to handle media inquiries, pitch strategic stories, host visiting media, develop key messages, prepare spokespeople for interviews and serve as a liaison between the resort and media
  • Assist in developing a strategic communications plan that supports both resorts and the Company Communications Team’s business objectives
  • Develop and maintain positive and professional relationships with media
  • Act as a secondary resort spokesperson for interviews in print publications, television and radio
  • Develop media tools such as press releases, fact sheets, talking points and media kits
  • Organize logistics for all media visits, including creating an itinerary that showcases the resort and delivers on our key brand messages
  • Manage and track PR results through reporting metrics that display the value of coverage
  • Support multi-resort and corporate initiatives, such Epic Pass and Epic Promise
  • Assist in crisis communication scenarios
  • Basic administrative duties
  • On-call availability, including weekends and holidays



  • Bachelor’s degree required, preferably in Journalism, Communications or Marketing
  • Minimum 1-2 years of experience in a communications role, preferably in the ski industry or a related industry
  • Strong written and verbal communications skills
  • Ability to work in a fast-paced environment and meet deadlines
  • Ability to work autonomously and follow-through on expected duties in a timely fashion without managerial support
  • Ability to build internal and external relationships
  • Knowledge of Microsoft Word, PowerPoint, and Excel, in addition to an understanding and knowledge of social media outlets
  • Experience with basic video/photo editing programs is a plus
  • Intermediate or above skiing or snowboarding ability

If you’re hard working and feel exhilarated serving others, you’ll feel right at home in our authentic ski town and world-class mountain resort. As a community of adventurers and discoverers, we deliver an experience of a lifetime to every single guest that visits our mountain town. If you’re interested in moving mountains in your career, come work with us at Breckenridge where you’ll instantly feel at home.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 170448

Nearest Major Market: Denver