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Sr Coordinator - Events - Full Time - Winter Seasonal - Afton Alps

Date:  Oct 26, 2021

Afton Alps, MN, US

Company:  Afton Alps
Shift Type:  Winter Seasonal 2021/2022

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 

As of Nov. 15, 2021, Vail Resorts will be requiring all employees across North America to be vaccinated for COVID-19.


The Senior Coordinator – Events and Group Business is a key member of the resort leadership team and oversees the successful execution of all Afton Alps group business. This position will be responsible for delivering an Experience of a Lifetime to Afton Alps Guests by coordinating and organizing support from all applicable cross-functional department partners to deliver successful group outing experience. To be successful, the candidate must also demonstrate the Vail Resorts leadership competencies in coordinating such a multifaceted department.


With a large focus on field trips, special events, and group snow sports outings, this position will also be responsible for researching and recruiting new corporate and mid-week group business.  The candidate must be committed to superior Guest Service, extreme attention to detail, be an optimistic advocate for change, and develop a clear vision for how to effectively lead this key aspect of the Afton business


The coordinator will work with cross-functional department leads including the Food and Beverage Manager, Wedding Coordinator, Product Sales and Service Managers, Rental/Retail Manager, Lift Operations Manager, Ski and Snowboard School Managers, General Manager, and the Marketing Manager. To be successful in this role, the individual will need to synthesize complex communication, logistical and operational needs between Afton departments and group leaders/participants.


Responsibilities include:

  • Acts as the primary point of contact for all event-related coordination, communication, and execution
  • Owns the contents and distribution of event information.
  • Manages and distributes event calendars and runs of show to all applicable cross-functional groups.
  • Acts as the primary point of contact for all cross-functional groups that support events resort-wide and works with each department head to determine overall needs for said events.
  • Closely work with ski and snowboard school, F&B, and PSS leadership team to ensure accurate pricing and communication.
  • Manage all operational relationships between marketing, resort operations, ski school, F&B and mountain operations to execute events successfully.
  • Works with Resort Operations Senior Manager and/or General Manager to draft all event contracts, invoices, and collect payment.
  • Confirms employee support for events and communicates to cross-functional groups, as necessary.
  • Acts as the primary contact for all outside, event-specific vendors.
  • Determines and supervises the physical setup of all event areas.
  • Determines and executes the overall cadence for the event and ensures staff is executing to plan.
  • Acts as the primary point of contact for donation requests. Works with General Manager to execute donations. Maintains donation record log and donation delivery.
  • Is accountable for proper and accurate accounting practices.
  • Resolves and documents Guest complaints. Accommodates special requests, when appropriate.
  • Upholds safety standards within the resort.
  • Ensures the Senior Leadership Team is aware of and knowledgeable about all events occurring on property.
  • Partners with Marketing Department to understand and influence event marketing plans.
  • Partners with Marketing Department to drive event sales.
  • Partners with the Senior Leadership Team to continuously optimize and improve processes and procedures.
  • Adheres to and models the mission, vision, and values of Vail Resorts and Afton Alps.
  • Partners with Wedding Coordinator to formally book weddings.
  • Performs other duties as assigned by the Resort Operations Manager.



  • High school diploma or equivalent
  • 4-year college degree (preferred)
  • At least 18 years of age
  • Minimum of 3 years of supervisory experience
  • Minimum of 3 years experience in a similar group coordinator role
  • Minimum of 3 years of experience in a Guest service environment
  • Previous direct sales experience (preferred)
  • RPOS experience (preferred)
  • Microsoft Office proficiency
  • Strong organizational and interpersonal skills
  • Ability to function in a high-stress environment
  • Works well on a team with a willingness to jump in and help, when needed
  • Positive attitude
  • Valid driver’s license
  • Able to communicate effectively (verbal and written) in English
  • Must be able to work a flexible schedule including weekends, nights, weekdays, evenings, & holidays



  • Serve Others: Own It. Personalize It. Elevate It.

Identifies and take ownership of opportunities to assist the customer; listens and responds to customer needs to personalize the experience; is committed to elevating the customer experience; communicates clearly and effectively; is flexible to adjust plans to meet customers’ changing needs; collaborates with team members and peers; exhibits a service attitude that is engaging with customers.

  • Do Right: Act with Integrity – always do the right thing, knowing it leads to the right outcome.

Follows through on commitments; is honest and trustworthy; understands and complies with company policies and procedures; considers stakeholder interests in decision making; takes ownership of actions and decisions; receptive and responsive to others’ feedback; identifies and communicates ethical concerns.

  • Drive Value: Grow profit through smart and innovative business practices.

Is a positive advocate for the company; is aware of the impact of decisions and actions on company profitability; works efficiently; completes tasks accurately and manages time well; strives for continual improvement and growth; is open to and suggests new ideas; uses company resources appropriately; demonstrates financial discipline.

  • Do Good: Preserve our natural environment and contribute to the success of our local communities.

Has an awareness of the company’s Epic Promise program; considers the environmental and community impact of decisions and actions; takes actions in support of the company’s environmental initiatives; understands the company’s connection with our local communities.

  • Be Safe: Be committed to the safety and wellness of our employees and Guests.

Promotes a culture of health and safety; takes personal accountability for the safety of self and others; understands and communicates safety procedures and expectations; utilizes all relevant safety resources; identifies and appropriately reports risk.

  • Have Fun: Fun is our product – create fun, enjoy your work and share the contagious spirit.

Create incredible experiences for guests at the Midwest’s premier winter destination. In the scenic St. Croix River Valley, this big-time resort with a small town feel has converted thousands of first-timers into lifelong skiers and riders. This truly is where Epic begins for skiers of all levels and can be where your epic career begins, too. Become part of the Afton Alps family. www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 352611

Nearest Major Market: Minneapolis