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Senior Marketing Specialist

Date:  Oct 6, 2021

Whistler, BC, Canada

Company:  Whistler Blackcomb
Shift Type: 

We’re looking for team members whose legendary attention to detail and commitment to phenomenal service comes naturally. Pursue a lifestyle that will elevate your expectation of what work can look like. Nothing is too big or too small for the staff to bravely pursue and elevate the expectations of the guest. Do you possess a calling for delivering world-class events and amenities? Explore Employment Opportunities with Whistler Blackcomb! www.vailresortscareers.com/whistlerblackcomb


As of Nov. 15, 2021, Vail Resorts will be requiring all employees across North America to be vaccinated for COVID-19.

The Senior Marketing Specialist for Whistler Blackcomb resort is a critical team member for bringing to life the resort brand strategy developed by the centralized brand marketing team in order to enhance the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Sr. Marketing Specialist will be on the Resort Marketing Team, reporting to the Field Marketing Manager; working cross-functionally to serve as one of the on-the-ground marketing representatives at the resort.


This candidate will have a strong background as a Brand Generalist, with an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors, and various town/local/community groups and organizations.  


This person will assist in delivering results safely and on-time in a fast-paced environment and with an understanding of others’ needs. Flexibility and a positive attitude are crucial.


This is a 10-month salaried position, with two months off. This position is based in-resort. Remote work will not be possible for this position. Weekend and Holiday work may be required.



  1. Collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand, and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will assist in the ideation and execution events, activities and activations that elevate the guest experience in a way that is most meaningful to guests. This includes collaborating with the centralized resort marketing team, event planning, and event execution. This position will direct external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences. Also key is developing strong community partnerships to collaborate on third-party events and activations that support the resort’s goals, particularly in summer. This person will act as a project manager and collaborate with various stakeholders, prioritize workflows, and help maintain budgets for all activations. Managing complex, high-volume and rapidly changing information to bring solutions to problems and opportunities will be a critical function of the role.


  1. Help execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. This responsibility involves ideating and collaborating with cross-functional teams to create opportunities and value for advertising partners in-resort. This includes delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots. This role acts as the on-the-ground marketing representative to align and support partner and resort brand goals.


  1. Assist on-mountain/in-resort content capture and the promotion of the resort. In this role, this person will assist all in-resort content capture for the resort, hosting brand and photo shoots with third-party creative and content vendors that will be used for social media and website content, and other Marketing and PR purposes. They will help facilitate the flow of content from the resort location into the centralized content and creative teams. The candidate will bring an ability to manage creative vendors and contractors.


  1. Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort. In this role, this person will be responsible for overseeing all aspects of ensuring the manifestation of the resort’s brand as part of the in-resort guest experience as well as promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.


  1. Help assist in the development of go-to-market and website planning and execution. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness and proactivity are crucial.


  1. Act as a team player and part of the larger resort marketing network at Vail Resorts. This person may need to assist with events, brand activations, partner integration, in resort messaging and signage, plus the development of go-to market and website planning and execution at other resorts in the Vail Resorts network on an as needed basis OR may be required to assist with essential job responsibilities at other resorts in the Vail Resorts network on an as needed basis.




  • Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
  • 2+ years of marketing, event, sales or other related experience
  • Microsoft Office, Social Media channel familiarity
  • Excellent English language and writing skills.
  • High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.
  • Must be able to work holidays, weekends and evenings as needed


  • Field Marketing or Event Experience


Whistler Blackcomb’s Mission Statement is “Experience of a Lifetime” Love what you do! Because that’s what we’re all about. The Whistler Blackcomb staff is comprised of individuals who thrive in the outdoors, love the mountains, and are passionate about what they do. We look for applicants who share in this passion, whether you are looking for a seasonal job or wanting to build an exciting career, don’t miss the chance to work and play in BC’s winter wonderland. If you sound like our ideal applicant please apply online and show us what you’ve got. #wbworklove

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 352587